Posted on

Guest Blog: The Five Stages of Sponsorship Sales

This is the first time I have ever posted a colleague’s content on TSG. Chris Baylis of sponsorshipcollective.com has created a remarkable post. It gets right to the core building blocks. This is a must watch.


Want more? Join TheSponsorshipGuy.com’s mailing list and get insights and updates every couple of weeks.

About Larry:

Larry Weil, The Sponsorship Guy

Larry Weil is a nationally recognized sponsorship expert and thought leader with over $200 million in deals to his credit. TheSponsorshipGuy.com is the leading sponsorship marketing agency for Virtual and Destination Events. Media outlets, large corporations, and entrepreneurs all seek out his insights and opinions, which have been published in print, digital and broadcast.

Sports Business Journal Logo
Fox Business Logo
ABC News Logo
DigiDay Logo
SB Nation Logo
Eventbrite Logo

Learn More

Posted on

Marketing for Your Future – BluHorn Interview

This post was originally published on the BluHorn. Read the original post here.

Checkout my interview on Marketing for Your Future with Joe Stelma and Mike White, BluHorn.

About Larry:

Larry Weil, The Sponsorship Guy

Larry Weil is a nationally recognized sponsorship expert and thought leader with over $200 million in deals to his credit. TheSponsorshipGuy.com is the leading sponsorship marketing agency for Virtual and Destination Events. Media outlets, large corporations, and entrepreneurs all seek out his insights and opinions, which have been published in print, digital and broadcast.

Sports Business Journal Logo
Fox Business Logo
ABC News Logo
DigiDay Logo
SB Nation Logo
Eventbrite Logo

Learn More

Posted on

Talking Super Bowl Advertising with SB Nation’s The Big E

SB Nation Radio Interview

A couple of days before the big game we got together to talk about insights and the history of Super Bowl advertising. Check out my interview with Elissa Walker Campbell on The Big E Sports Show.


Want more? Join TheSponsorshipGuy.com’s mailing list and get insights and updates every couple of weeks.

About Larry:

Larry Weil, The Sponsorship Guy

Larry Weil is a nationally recognized sponsorship expert and thought leader with over $200 million in deals to his credit. TheSponsorshipGuy.com is the leading sponsorship marketing agency for Virtual and Destination Events. Media outlets, large corporations, and entrepreneurs all seek out his insights and opinions, which have been published in print, digital and broadcast.

Sports Business Journal Logo
Fox Business Logo
ABC News Logo
DigiDay Logo
SB Nation Logo
Eventbrite Logo

Learn More

Posted on

2-Min Video: The Top Tip for Sponsor Seekers

The Top Tip for Sponsor Seekers

In this excerpt from Larry’s interview at Eventbrite headquarters in San Francisco, he shares what he believes is the most important tactic of all. 


Want more? Join TheSponsorshipGuy.com’s mailing list and get insights and updates every couple of weeks.

About Larry:

Larry Weil, The Sponsorship Guy

Larry Weil is a nationally recognized sponsorship expert and thought leader with over $200 million in deals to his credit. TheSponsorshipGuy.com is the leading sponsorship marketing agency for Virtual and Destination Events. Media outlets, large corporations, and entrepreneurs all seek out his insights and opinions, which have been published in print, digital and broadcast.

Sports Business Journal Logo
Fox Business Logo
ABC News Logo
DigiDay Logo
SB Nation Logo
Eventbrite Logo

Learn More

Posted on

2-Min Video: Dealing with the Increasing Dissatisfaction of Sponsors

Dealing with Dissatisfied Sponsors

In this clip from the Eventbrite interview Larry discusses why 58% of sponsors want to get out or not renew their deals. 


Want more? Join TheSponsorshipGuy.com’s mailing list and get insights and updates every couple of weeks.

About Larry:

Larry Weil, The Sponsorship Guy

Larry Weil is a nationally recognized sponsorship expert and thought leader with over $200 million in deals to his credit. TheSponsorshipGuy.com is the leading sponsorship marketing agency for Virtual and Destination Events. Media outlets, large corporations, and entrepreneurs all seek out his insights and opinions, which have been published in print, digital and broadcast.

Sports Business Journal Logo
Fox Business Logo
ABC News Logo
DigiDay Logo
SB Nation Logo
Eventbrite Logo

Learn More

Posted on

2-Min Video: Predicting the Near Term Future in Events

VR and Virtual Events

Why is VR so popular, and is it right for your event or brand? Larry’s thoughts on why VR and AR are so hot right now.


Want more? Join TheSponsorshipGuy.com’s mailing list and get insights and updates every couple of weeks.

About Larry:

Larry Weil, The Sponsorship Guy

Larry Weil is a nationally recognized sponsorship expert and thought leader with over $200 million in deals to his credit. TheSponsorshipGuy.com is the leading sponsorship marketing agency for Virtual and Destination Events. Media outlets, large corporations, and entrepreneurs all seek out his insights and opinions, which have been published in print, digital and broadcast.

Sports Business Journal Logo
Fox Business Logo
ABC News Logo
DigiDay Logo
SB Nation Logo
Eventbrite Logo

Learn More

Posted on

Sponsorship in the Digital Age (Full Presentation)

Sponsorship in the Digital Age

I have been evangelizing about the importance of expanding your event’s digital assets. It is without a doubt, among the most cost effective and strategic steps you can take to provide value to your sponsors. Just this week, I finalized an entirely new presentation for the ICCA World event. These slides were presented as part of the breakout session “Sponsorship in the Digital Age”. 


Want more? Join TheSponsorshipGuy.com’s mailing list and get insights and updates every couple of weeks.

About Larry:

Larry Weil, The Sponsorship Guy

Larry Weil is a nationally recognized sponsorship expert and thought leader with over $200 million in deals to his credit. TheSponsorshipGuy.com is the leading sponsorship marketing agency for Virtual and Destination Events. Media outlets, large corporations, and entrepreneurs all seek out his insights and opinions, which have been published in print, digital and broadcast.

Sports Business Journal Logo
Fox Business Logo
ABC News Logo
DigiDay Logo
SB Nation Logo
Eventbrite Logo

Learn More

Posted on

2-Min Video: Is Email Still Relevant?

Using Email when Seeking Sponsors

Does email still work? Larry says yes, but only if you use very specific tactics. Hear his tips in this clip from his interview at Eventbrite.

About Larry:

Larry Weil, The Sponsorship Guy

Larry Weil is a nationally recognized sponsorship expert and thought leader with over $200 million in deals to his credit. TheSponsorshipGuy.com is the leading sponsorship marketing agency for Virtual and Destination Events. Media outlets, large corporations, and entrepreneurs all seek out his insights and opinions, which have been published in print, digital and broadcast.

Sports Business Journal Logo
Fox Business Logo
ABC News Logo
DigiDay Logo
SB Nation Logo
Eventbrite Logo

Learn More

Posted on

Julio Jones’ Waffle House Cleats Worth $1M+ for Restaurant

Waffle House

Julio Jones may have football on his mind but his feet have him heading to Waffle House. The Alabama native and Atlanta Falcons wide receiver was spotted Thursday after practice wearing detailed cleats with the name of one of the South’s favorite food joints on the side.

“The value of this kind of media could be upwards of a million dollars or more …

Read Full Article Here


Want more? Join TheSponsorshipGuy.com’s mailing list and get insights and updates every couple of weeks.

About Larry:

Larry Weil, The Sponsorship Guy

Larry Weil is a nationally recognized sponsorship expert and thought leader with over $200 million in deals to his credit. TheSponsorshipGuy.com is the leading sponsorship marketing agency for Virtual and Destination Events. Media outlets, large corporations, and entrepreneurs all seek out his insights and opinions, which have been published in print, digital and broadcast.

Sports Business Journal Logo
Fox Business Logo
ABC News Logo
DigiDay Logo
SB Nation Logo
Eventbrite Logo

Learn More

Posted on

2-Min Video: Building Long Term Relationships with Sponsors

Long Term Relationships with Sponsors

In this 2 minute video clip Larry discusses the right to build long term relationships with clients and how to avoid the behaviors that drive them away.

About Larry:

Larry Weil, The Sponsorship Guy

Larry Weil is a nationally recognized sponsorship expert and thought leader with over $200 million in deals to his credit. TheSponsorshipGuy.com is the leading sponsorship marketing agency for Virtual and Destination Events. Media outlets, large corporations, and entrepreneurs all seek out his insights and opinions, which have been published in print, digital and broadcast.

Sports Business Journal Logo
Fox Business Logo
ABC News Logo
DigiDay Logo
SB Nation Logo
Eventbrite Logo

Learn More