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Sponsorship in the Digital Age (Full Presentation)

Sponsorship in the Digital Age

I have been evangelizing about the importance of expanding your event’s digital assets. It is without a doubt, among the most cost effective and strategic steps you can take to provide value to your sponsors. Just this week, I finalized an entirely new presentation for the ICCA World event. These slides were presented as part of the breakout session “Sponsorship in the Digital Age”. 


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Julio Jones’ Waffle House Cleats Worth $1M+ for Restaurant

Waffle House

Julio Jones may have football on his mind but his feet have him heading to Waffle House. The Alabama native and Atlanta Falcons wide receiver was spotted Thursday after practice wearing detailed cleats with the name of one of the South’s favorite food joints on the side.

“The value of this kind of media could be upwards of a million dollars or more …

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