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Optima-Talent Optimization Conference

Optima 2021 Conference

OPTIMA is the annual talent optimization conference that will provide insights to push your company to the next level.

MAY 12, 2021 | A Virtual Conference hosted by The Predictive Index 

Join thousands of business executives, HR leaders, people managers, and management  consultants who are looking to learn about the strategies to hire the right talent, assemble  high-performing teams, develop leaders, and boost employee engagement.

Register Now!

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The View from Up North

The View from Up North
https://vimeo.com/502209775

In this video Larry joins a group of Canadian experts at the Western Sponsorship Conference to discuss the State of the Events Industry. Participants include Brent Barootes of the Partnership Group, Francis Dumais of Elevent, Auburn Sigurdson of Torque Strategies, and Mark Harrison of The T1 Agency.

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The Key To Scoring Virtual Event Sponsorships

Sponsors for Virtual Events

The Key To Scoring Virtual Event Sponsorships

A Fireside Chat with The Vendry 

Tuesday, November 10, 2020
2 PM ET / 11 AM PT  

Moderator: Hannah Foley  

Guests: Karen Hartline, Alecia May, Larry Weil, Keneisha Williams   

Overview:

The positives of virtual events are apparent – access to a broader audience, cost savings (in some areas!), and a huge increase in data available to organizers and sponsors. And yet many organizers are having trouble securing sponsors and showing them that a virtual event, just like an in-person one, is worth the investment. 

We’ve invited four industry experts to join us for a discussion on how event pros can build attractive virtual sponsorship packages, source interested sponsors, and more.

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Magic of Lights

The Magic of Lights at The Lakefront™ is a safe and fun drive-through event perfect for the whole family in Little Elm. The 1 ¼ mile experience runs from Thanksgiving week to New Year’s Day and is expected to draw more than 60,000 people from around the Dallas-Fort Worth Metroplex.

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Sponsorship Tactics: Email Do’s and Don’ts

In this video, I talk about email etiquette and why it can single handedly affect the success of your pitch to sponsors.


Want more? Join TheSponsorshipGuy.com’s mailing list and get insights and updates every couple of weeks.

About Larry:

Larry Weil, The Sponsorship Guy

Larry Weil is a nationally recognized sponsorship expert and thought leader with over $200 million in deals to his credit. TheSponsorshipGuy.com is the leading sponsorship marketing agency for Virtual and Destination Events. Media outlets, large corporations, and entrepreneurs all seek out his insights and opinions, which have been published in print, digital and broadcast.

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Getting Past Gatekeepers to Reach Sponsorship Decision Makers

How do you get in front of a potential sponsor with gatekeepers and emails not being open?

One of the most important things that people forget is that there’s some sales skill required here. You have to have somebody who actually knows how to talk to folks to get past gatekeepers and so on. I spent a lot of time working on value proposition. The most important thing is being able to quickly communicate what the value is that you’re offering for sponsors.


Want more? Join TheSponsorshipGuy.com’s mailing list and get insights and updates every couple of weeks.

About Larry:

Larry Weil, The Sponsorship Guy

Larry Weil is a nationally recognized sponsorship expert and thought leader with over $200 million in deals to his credit. TheSponsorshipGuy.com is the leading sponsorship marketing agency for Virtual and Destination Events. Media outlets, large corporations, and entrepreneurs all seek out his insights and opinions, which have been published in print, digital and broadcast.

Sports Business Journal Logo
Fox Business Logo
ABC News Logo
DigiDay Logo
SB Nation Logo
Eventbrite Logo

Learn More