Posts by Larry Weil
NJ Advance Media Presents Jersey Eats: A Taste of New Jersey
Download Press Release New Jersey’s newest food event series highlighting the booming culinary scene. New Jersey Advance Media stands as the foremost source of local news for the entire state of New Jersey, and is also the driving force behind “Jersey Eats: A Taste of New Jersey.” The Sponsorship Guy is thrilled to announce our…
Read MoreNew Jersey Advance Media
New Jersey Advance Media stands as the foremost source of local news for the entire state of New Jersey, and is also the driving force behind “Jersey Eats: A Taste of New Jersey.” The Sponsorship Guy is thrilled to announce our collaboration with New Jersey Advance Media to secure sponsorships for the highly-anticipated event scheduled…
Read MoreTeam Player Productions Is Serious About Sustainability
Download Press Release Upscale Wine, Craft Beer and Street Festivals Right In Colorado Brands who are serious about sustainability are encouraged to activate at Team Player Production events in Colorado. Sponsorships are available for events in 2024 which include upscale wine, craft beer and street festivals. Team Player Productions events are zero waste. There are…
Read MoreNew York Times Bestselling Author, Stephen Perrine
Download Press Release Author, Speaker & Brand Consultant – Represented By Weil & Associates, LLC Stephen Perrine is the author and best selling author of The New York Times bestseller The Whole Body Reset, the first and only weight-management program created specifically for people at midlife and beyond. Perrine has appeared as a nutrition expert…
Read More1000 GrandMasters… Early Chess Literacy Program
Download Press Release Where Children Master Memory and Improve Critical Skills 1000 GrandMasters, a client of The Sponsorship Guy, is proud to introduce their groundbreaking Early Chess Literacy Initiative. This is an immersive chess experience for those in K-1 grade, where they are introduced to the world of chess in the confines of their school…
Read MoreSponsorship Success: How to Effectively Market Your Event to Potential Sponsors
Planning an event or conference is a large task, but without a solid marketing strategy, you are not going to secure the sponsors you had hoped for. Whether you’re organizing a corporate conference, music festival or charity gala, effective marketing is essential to bringing in both attendees and sponsors. Before diving into marketing strategies, it’s…
Read More1000 GrandMasters… Where Chess & Stem Are Intertwined
Download Press Release The Sponsorship Guy is pleased to welcome their newest client, 1000 GrandMasters. The Sponsorship Guy has teamed up with 1000 GrandMasters (www.1000gm.org) to help secure sponsors who are interested in gaining early access to exceptional talent and future science and technology leaders. 1000 GrandMaster’s mission is to create the next generation of…
Read More1000 GrandMasters
The Sponsorship Guy’s newest client, 1000 GrandMasters stands at the forefront of chess tournaments, attracting a diverse array of players and their families. The level of diligence each player possesses creates expertise in evaluating risk-reward scenarios, which will serve them well, particularly in STEM careers. With an impressive roster of dozens of chess tournaments annually,…
Read MoreThe Untapped Potential of AI to Revolutionize Your Sponsorship Campaigns
If you read our last newsletter, you know that I am a fan of utilizing Artificial intelligence (AI) to drive business results. This month, I’d like to delve further into the untapped potential of AI to revolutionize your sponsorship campaigns. Imagine your analytics soaring and sponsors lining up, all by harnessing the power of AI.…
Read MoreTeam Player Productions
The Sponsorship Guy is now partnering with Team Player Productions! You may not know them by name, but you may have heard of the events they’ve produced such as: Tennyson Street Fair – July 22nd Denver Burger Battle – August 3 Vail Wine Classic – August 10-13 Breckenridge Wine Classic – August 24-26 Vail Oktoberfest…
Read More3 Things Every Sponsor Craves-And How to Deliver Them
Sponsorship is a powerful way for brands to connect with their target audience, increase brand awareness, and generate leads and sales. But not all sponsorships are created equal. To make the most of a sponsorship investment, savvy sponsors will consider three key factors: brand alignment, scale of the audience, and activation strategies and tactics that…
Read MoreFestival of Nations
We are thrilled to announce that the Festival of Nations produced by International Institute of St. Louis has joined our network of clients! Festival of Nations brings an energy you can’t find anywhere else! Ignite your senses with cuisine and drinks from around the world, dance to music spanning genres, shop international and local arts…
Read MoreThe Power of Data: Using AI to Improve Sponsorship ROI
Sponsorship has taken on a new dimension with AI insights & predictions. Explore the power of data & how to improve sponsorship ROI with AI.
Read MoreHow to Find (and Keep!) Event Sponsors
Hosting an event can be a great way to bring people together and create memorable experiences, but it can also be a costly endeavor.
Read MoreYour perfect email may never get delivered
You have worked hard to craft the perfect message to your potential sponsor. You never hear back and don’t know why. it could be that they never got it. In that case, your email deliverability needs some work.
Read MoreWhy do sponsor prospects keep delaying decisions?
In today’s fast-paced business world, time is of the essence. But when it comes to making sponsorship decisions, many companies find themselves taking their time to ensure they’re making the right choice. Why?
Read MoreIsrael Bonds
Development Corporation for Israel/Israel Bonds ranks among Israel’s most valued economic and strategic resources, with a record of proven success spanning 70 years. Praised for its dependability, the Bonds organization has helped build every sector of Israel’s economy. In 2020, despite challenges presented by the coronavirus pandemic, the Bonds organization secured historic U.S. sales of…
Read MoreThink Sponsors will Fund your Idea? Think Again.
There are a ton of cool ideas out there. Many very bright people reach out to me with their concept thinking that a sponsor will provide them with the funds they need to launch their idea. Please wipe that idea from your thinking.
Read More“Media Champions” Interview on Media Planning & Buying Tips
Larry Weil and the Daily Ad Brief discuss sponsorship and tips to plan, buy, traffic, analyze and report on sponsorship media.
Read MoreWhat is Sponsorship? A Post-Pandemic Update
If you have responsibility for your event sponsorship revenue, you have made major adjustments with a virtual environment.
Read MoreStephen Perrine, NYT Best Selling Author
Stephen Perrine, New York Times bestselling author, The Whole Body Reset. Weight-management program designed for people at midlife & beyond.
Read MoreWhy You Need a Digital Event Bag for Your In-Person Event
Digital Event Bags were used for in-person events long before the pandemic and offer unique advantages for sponsors and event planners.
Read MoreWhat is a Digital Event Bag?
A digital event bag is a cost-effective, digitally measurable, and sustainable way to assist event organizers and their sponsors in delivering information to attendees. You may have heard them called a digital event bag, an online goodie bag, or an e-gift bag. No matter what name it goes by, it has the same purpose: a…
Read MoreUnlock Sponsorship ROI with Events
Listen to this conversation, as Hopin were joined by an expert lineup of event professionals who have extensive experience with event sponsorships — from creating in-person event activations with some of the world’s top brands to designing virtual event sponsorships that generate quantifiable results.
Read MoreThe One Change You Can Make to Triple Virtual Event Sponsorships
We have been through many ups and downs with sponsorship these past two years. Virtual events have provided a way to deliver many of our event objectives to your audience regardless of physical location. The technology continues to improve, and we are all learning more about how to put on successful digital events in 2022.…
Read MoreAn Expert’s Guide to Event Sponsorship
Originally published by: Hopin Event sponsorship is, for all intents and purposes, the exchange of funds for access to an event audience. For example, let’s say your company wants to announce a new and exciting product during the keynote at an industry conference. To do this, you’d pay its organizers for the chance to score some…
Read MoreDigital Champions
Digital Champions – All we do is sponsorship. We help event producers attract and retain high value sponsors.
Read MoreCareem Bike
TSG is now the agency of record for Careem Bike. Careem is a subsidiary of Uber and is the dominant player in ride share throughout the Middle East. Based in the UAE, Careem has built out an immense bike share program which has already launched in Dubai and Abu Dhabi, with expansion planned for Bahrain,…
Read MoreSelling Sponsorship for Virtual Events
Western Sponsorship Virtual ConferenceFeb 3, 2021 “Larry provides a deep dive into the mindset, assets, and strategies that make it possible to be successful with sponsors in this environment. It is full of specific and actionable information you can start using right now.”
Read MoreQ&A with Private FB Sponsorship Group
Gain the latest insights on virtual event sponsorship growth during this recording of Amanda Engler’s Private Facebook Group. This content was only available to her “Event Professionals – Explode Your Profits” community on Facebook January 2021.
Read MoreThe View from Up North
In this video Larry joins a group of Canadian experts at the Western Sponsorship Conference to discuss the State of the Events Industry. Participants include Brent Barootes of the Partnership Group, Francis Dumais of Elevent, Auburn Sigurdson of Torque Strategies, and Mark Harrison of The T1 Agency.
Read MoreTalking Sponsorship – One on One with Larry Weil and Chris Baylis of the Sponsorship Collective
Here is a chance to listen in on a casual interview where Chris and Larry chat about selling sponsorship, tell a few stories, and muse about where the industry is now.
Read MoreFeed Your Event Brain!
In this 30-minute video from the A2Z Virtual 2021 Event Profs Virtual Event, Larry and Karen Kelly CMO of Tapple.io review the solutions and new ideas to growing sponsorship revenue for virtual events.
Read MoreThe Key To Scoring Virtual Event Sponsorships
The Key To Scoring Virtual Event Sponsorships A Fireside Chat with The Vendry Tuesday, November 10, 20202 PM ET / 11 AM PT Moderator: Hannah Foley Guests: Karen Hartline, Alecia May, Larry Weil, Keneisha Williams Overview: The positives of virtual events are apparent – access to a broader audience, cost savings (in some areas!),…
Read MoreSponsorship Tactics: Email Do’s and Don’ts
In this video, I talk about email etiquette and why it can single handedly affect the success of your pitch to sponsors.
Read MoreGetting Past Gatekeepers to Reach Sponsorship Decision Makers
One of the most important things that people forget is that there’s some sales skill required in reaching sponsorship decision makers.
Read MoreSponsor Bundle Strategy: Gold, Silver and Bronze are Dead
The typical sponsor packages usually come in bundles, such as gold, silver, bronze. However, there is an issue with this. It is not customized. People do a lot of business through the internet and they want things that are customized. Similarly, sponsorship packages should be put together more based on customization. One of the things…
Read MoreHow Best to Monetize Your Online Event
This post was originally published on the Corporate Meetings Network. Read the original post here. Written by Clare Tattersall Now almost six months into the worldwide pandemic, most businesses have pivoted from in-person gatherings to virtual events. But despite more people than ever using online platforms, companies continue to struggle with monetization, which may be essential…
Read MoreSponsorship Terminology: The Recap
When you get to the end of your sponsorship, what you want to do is get in front of your sponsor with a recap of what you provided. It’s important because it lets the sponsor know that you’re interested in how they did. Then to open the conversation about the next sponsorship opportunity, or you…
Read MoreSponsorship Terminology: Valuation
Valuation is when you attempt to determine how much should a sponsor pay for the sponsorship. Valuation and sponsorship tends to be where you roll up everything. The activations, benefits, the website, the views, all of these kinds of things get added up and then put into a quote valuation. This is not the same…
Read MoreSponsorship Terminology: The Pitch Deck
A pitch deck is your presentation and it is typically a summary of what you’re offering. It provides an introduction to who you are and what you’re about, and then offers some kind of an opportunity to connect and collaborate and is hopefully supported with a lot of data. The simple thing to say about…
Read MoreDo you know the difference between sponsorship and fundraising?
Sponsorship in general is a relationship, similar to advertising. The sponsor has an expectation of some kind of commercial return, such as generating new business, brand recognition, or another measurable result. There is a primary element of access to the audience. Fundraising is more about identifying and giving to causes that people care about. Understanding…
Read MoreSponsorship Terminology: Activation, Assets & Inventory
Let’s say you have a sponsor. So, what are you going to do? In the old days you had a live event. You know, they’re going to be able to speak to the people attending the event, maybe collect some information, do a presentation. And so on. Now in the virtual world, it’s the same…
Read MoreSponsorship in the Era of Virtual Engagement: A Primer for NonProfits and SMBs
During this Facebook Live interview hosted by Alicia Baraga of Ripple Event Marketing Larry takes on the challenges of generating sponsorship in the virtual world. With a focus on nonprofits, the topics are of value to anyone grappling with understanding how to attract sponsors for virtual events. Topics covered include: Activation, Assets & Inventory, The Pitch Deck,…
Read More8 Easy Tips to Improve Your Virtual Meetings & Conferences
The tsunami of virtual conferences, webinars, video conference calls are wearing me out. I have been one of the loud voices encouraging my clients to go virtual and many companies are taking the change head on. But there are lots of problems. The production quality of many just are not particularly good: Have you ever…
Read MoreDan Lok
Dan Lok The Asian Dragon™ | Investor | Serial Entrepreneur | TEDxKeynote Speaker Best-Selling Author of over 13 books | Founder ofthe Dan Lok Organization (which includes over 2 dozen companies) isfor the first time ever exploring opportunities with highly-qualifiedcompanies and brands. Why now? Dan has created his phenomenal success by partneringwith and motivating others.…
Read MoreHow to Pivot Sponsors from In-Person to Virtual Events
Originally published by: Corporate Meetings Network In wake of the COVID-19 pandemic, many event brands are taking steps to move online. But how do you keep sponsors satisfied during the virtual transition? 1 | Establish an E-Mail Marketing Campaign E-mail is one of the most powerful ways to communicate with attendees, regardless the circumstances. Offer…
Read MorePRESENTATION: Generate Sponsorship and Revenue for Online and Virtual Events
Two weeks ago I shared this brand new presentation with a small group of digital event experts. Now I am opening it up to my connections and subscribers. It is all about creating a place for the sponsors you had at your destination events and the sponsors you would like to add, as part of your…
Read MoreCreating Sponsorship Revenue for Virtual Events
This post was originally published on the Eventbrite. Read the original post here. In wake of the pandemic, many event brands are taking the steps to move online. Even if you’re one of the lucky creators who can pull it off and still make a profit, you may still wonder how to recoup sponsorship revenue from…
Read MoreFull Stop! Now What?
You did what you had to do; you canceled the event. All that work down the drain. It isn’t clear when things will return to normal. Should we reschedule for fall or wait until summer of 2021? The shift is already happening. Conferences will go on, but not in person. They will be online. The…
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