The Rustic

The Rustic

The Rustic is the brainchild of FreeRange Concepts’ founders Kyle Noonan and Josh Sepkowitz. As the second concept to be created out of their enterprise, The Rustic combines their love of great food, the best drinks and lively atmosphere into a locale for patrons to create remarkable memories for years to come. We’ve kept our…

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Water Lantern Festival

Water Lantern Festival

The Water Lantern Festival brings people together to Light The Water in a magical night that includes food, music, and beauty as the lanterns reflect upon the water. It can be a very emotional experience, writing down some of your hope and dreams, or a letter to a loved one, and then sending it out…

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How to Write a Sponsorship Proposal-Part 2: Crafting the Proposal

How to Write a Proposal - Crafting the Proposal

In my last blog, I covered part 1 of writing a proposal, setting the foundation. Let’s take a deep dive into part 2 – crafting the actual proposal. Section 4: Sponsorship Features and Benefits Know the difference between a feature and a benefit. Be sure to describe how a given feature benefits the sponsor. Do…

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How to Write a Sponsorship Proposal-Part 1: Setting the Foundation

How to Write a Proposal - Setting the Foundation

Before you start: Only send a proposal to a prospect who has requested a proposal and where you have established their needs and objectives. Crafting a sponsorship proposal is a strategic and essential step for any organization or individual seeking financial support for their initiatives. A well-prepared proposal serves as a comprehensive document that not…

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Rethinking Sponsorship Perks

Rethinking Sponsorship Perks-Moving Beyond Brand Recognition for Big Brands

Moving Beyond Brand Recognition for Big Brands Are you still telling big brands that a potential sponsorship for your event could increase brand recognition? It’s time to think again. The traditional approach of offering brand recognition to big brands may no longer be the most effective strategy. Truth is, big brands already have the recognition,…

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National Financial Educators Council

National Financial Educators Council

The National Financial Educators Council is a leading provider of independent financial wellness resources. We empower a global team of financial wellness champions with the resources, training, and opportunities to effectively support others in their communities to work toward greater financial security. In partnership with our champions, we are creating a world where people are…

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NJ Advance Media Presents Jersey Eats: A Taste of New Jersey

Download Press Release New Jersey’s newest food event series highlighting the booming culinary scene. New Jersey Advance Media stands as the foremost source of local news for the entire state of New Jersey, and is also the driving force behind “Jersey Eats: A Taste of New Jersey.” The Sponsorship Guy is thrilled to announce our…

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New Jersey Advance Media (Jersey Eats)

Jersey Eats

Jersey Eats: A Taste of New Jersey… where culinary magic unfolds throughout the Garden State. For the second year in a row, New Jersey’s largest media organization is hosting experiential food events highlighting the state’s booming culinary scene. Jersey Eats is presented by NJ Advance Media, New Jersey’s largest media organization and No. 1 provider…

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Team Player Productions Is Serious About Sustainability

Download Press Release Upscale Wine, Craft Beer and Street Festivals Right In Colorado Brands who are serious about sustainability are encouraged to activate at Team Player Production events in Colorado. Sponsorships are available for events in 2024 which include upscale wine, craft beer and street festivals. Team Player Productions events are zero waste. There are…

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New York Times Bestselling Author, Stephen Perrine

Download Press Release Author, Speaker & Brand Consultant – Represented By Weil & Associates, LLC Stephen Perrine is the author and best selling author of The New York Times bestseller The Whole Body Reset, the first and only weight-management program created specifically for people at midlife and beyond. Perrine has appeared as a nutrition expert…

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1000 GrandMasters… Early Chess Literacy Program

Download Press Release Where Children Master Memory and Improve Critical Skills 1000 GrandMasters, a client of The Sponsorship Guy, is proud to introduce their groundbreaking Early Chess Literacy Initiative. This is an immersive chess experience for those in K-1 grade, where they are introduced to the world of chess in the confines of their school…

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1000 GrandMasters… Where Chess & Stem Are Intertwined

Download Press Release The Sponsorship Guy is pleased to welcome their newest client, 1000 GrandMasters. The Sponsorship Guy has teamed up with 1000 GrandMasters (www.1000gm.org) to help secure sponsors who are interested in gaining early access to exceptional talent and future science and technology leaders. 1000 GrandMaster’s mission is to create the next generation of…

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1000 GrandMasters

1000 GrandMasters

1000 GrandMasters stands at the forefront of chess tournaments. Hosting an impressive roster of tournaments annually, which attracts a national and international audience of diverse players and families all devoted to the same goal: to create the next generation of Chess GrandMasters. Website: www.1000gm.org Interested in partnering with 1000 GrandMasters as a sponsor? Reach out…

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3 Things Every Sponsor Craves-And How to Deliver Them

3 Things Sponsors Want and How to Deliver Them

Sponsorship is a powerful way for brands to connect with their target audience, increase brand awareness, and generate leads and sales. But not all sponsorships are created equal. To make the most of a sponsorship investment, savvy sponsors will consider three key factors: brand alignment, scale of the audience, and activation strategies and tactics that…

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What is a Digital Event Bag?

What is a Digital Event Bag?

A digital event bag is a cost-effective, digitally measurable, and sustainable way to assist event organizers and their sponsors in delivering information to attendees. You may have heard them called a digital event bag, an online goodie bag, or an e-gift bag. No matter what name it goes by, it has the same purpose: a…

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Unlock Sponsorship ROI with Events

Unlock Sponsorship ROI with Events

Listen to this conversation, as Hopin were joined by an expert lineup of event professionals who have extensive experience with event sponsorships — from creating in-person event activations with some of the world’s top brands to designing virtual event sponsorships that generate quantifiable results.

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The One Change You Can Make to Triple Virtual Event Sponsorships

3X Event Sponsorship

We have been through many ups and downs with sponsorship these past two years. Virtual events have provided a way to deliver many of our event objectives to your audience regardless of physical location. The technology continues to improve, and we are all learning more about how to put on successful digital events in 2022.…

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An Expert’s Guide to Event Sponsorship

An Expert’s Guide to Event Sponsorship

Originally published by: Hopin Event sponsorship is, for all intents and purposes, the exchange of funds for access to an event audience. For example, let’s say your company wants to announce a new and exciting product during the keynote at an industry conference. To do this, you’d pay its organizers for the chance to score some…

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Selling Sponsorship for Virtual Events

Selling Sponsorships Interview

Western Sponsorship Virtual Conference Feb 3, 2021 “Larry provides a deep dive into the mindset, assets, and strategies that make it possible to be successful with sponsors in this environment. It is full of specific and actionable information you can start using right now.”

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Q&A with Private FB Sponsorship Group

Q&A with Private FB Sponsorship Group

Gain the latest insights on virtual event sponsorship growth during this recording of Amanda Engler’s Private Facebook Group. This content was only available to her “Event Professionals – Explode Your Profits” community on Facebook January 2021.

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The View from Up North

The View from Up North

In this video Larry joins a group of Canadian experts at the Western Sponsorship Conference to discuss the State of the Events Industry. Participants include Brent Barootes of the Partnership Group, Francis Dumais of Elevent, Auburn Sigurdson of Torque Strategies, and Mark Harrison of The T1 Agency.

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Feed Your Event Brain!

A2Z Virtual 2021 Event Profs Virtual Event

In this 30-minute video from the A2Z Virtual 2021 Event Profs Virtual Event, Larry and Karen Kelly CMO of Tapple.io review the solutions and new ideas to growing sponsorship revenue for virtual events.

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The Key To Scoring Virtual Event Sponsorships

Sponsors for Virtual Events

The Key To Scoring Virtual Event Sponsorships A Fireside Chat with The Vendry Tuesday, November 10, 2020 2 PM ET / 11 AM PT Moderator: Hannah Foley Guests: Karen Hartline, Alecia May, Larry Weil, Keneisha Williams    Overview: The positives of virtual events are apparent – access to a broader audience, cost savings (in some…

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Sponsor Bundle Strategy: Gold, Silver and Bronze are Dead

Sponsorship Package Strategy

The typical sponsor packages usually come in bundles, such as gold, silver, bronze. However, there is an issue with this. It is not customized. People do a lot of business through the internet and they want things that are customized. Similarly, sponsorship packages should be put together more based on customization. One of the things…

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How Best to Monetize Your Online Event

How Best to Monetize Your Online Event

This post was originally published on the Corporate Meetings Network. Read the original post here. Written by Clare Tattersall Now almost six months into the worldwide pandemic, most businesses have pivoted from in-person gatherings to virtual events. But despite more people than ever using online platforms, companies continue to struggle with monetization, which may be essential…

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Sponsorship Terminology: The Recap

Sponsor Recap

When you get to the end of your sponsorship, what you want to do is get in front of your sponsor with a recap of what you provided. It’s important because it lets the sponsor know that you’re interested in how they did. Then to open the conversation about the next sponsorship opportunity, or you…

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Sponsorship Terminology: Valuation

Sponsorship Valuation

Valuation is when you attempt to determine how much should a sponsor pay for the sponsorship. Valuation and sponsorship tends to be where you roll up everything. The activations, benefits, the website, the views, all of these kinds of things get added up and then put into a quote valuation. This is not the same…

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Sponsorship Terminology: The Pitch Deck

Sponsorship Pitch Deck

A pitch deck is your presentation and it is typically a summary of what you’re offering. It provides an introduction to who you are and what you’re about, and then offers some kind of an opportunity to connect and collaborate and is hopefully supported with a lot of data. The simple thing to say about…

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Do you know the difference between sponsorship and fundraising?

Do you know the difference between sponsorship and fundraising?

Sponsorship in general is a relationship, similar to advertising. The sponsor has an expectation of some kind of commercial return, such as generating new business, brand recognition, or another measurable result. There is a primary element of access to the audience. Fundraising is more about identifying and giving to causes that people care about. Understanding…

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Sponsorship Terminology: Activation, Assets & Inventory

Sponsorship Terminology: Activation, Assets & Inventory

Let’s say you have a sponsor. So, what are you going to do? In the old days you had a live event. You know, they’re going to be able to speak to the people attending the event, maybe collect some information, do a presentation. And so on. Now in the virtual world, it’s the same…

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Sponsorship in the Era of Virtual Engagement: A Primer for NonProfits and SMBs

How to Pivot Your Sponsors to Virtual Events

During this Facebook Live interview hosted by Alicia Baraga of Ripple Event Marketing Larry takes on the challenges of generating sponsorship in the virtual world. With a focus on nonprofits, the topics are of value to anyone grappling with understanding how to attract sponsors for virtual events. Topics covered include:  Activation, Assets & Inventory, The Pitch Deck,…

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8 Easy Tips to Improve Your Virtual Meetings & Conferences

8 Easy Tips to Improve Your Virtual Meetings & Conferences

The tsunami of virtual conferences, webinars, video conference calls are wearing me out. I have been one of the loud voices encouraging my clients to go virtual and many companies are taking the change head on. But there are lots of problems. The production quality of many just are not particularly good: There are frequently…

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How to Pivot Sponsors from In-Person to Virtual Events

Pivot Sponsors from In-Person Events to Virtual Events

Originally published by: Corporate Meetings Network In wake of the COVID-19 pandemic, many event brands are taking steps to move online. But how do you keep sponsors satisfied during the virtual transition? 1 | Establish an E-Mail Marketing Campaign E-mail is one of the most powerful ways to communicate with attendees, regardless the circumstances. Offer…

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