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Character Actor Hall of Fame Awards – Elvis Duran Group

Character Actor Hall of Fame Awards - Elvis Duran Group

The Character Actor Hall of Fame presents “The Carney Awards” named after the all-time great Art Carney has recently completed its fourth year. I’ve been asked to explore potential relationships in order to continue the growth and exploit the full potential of the event on behalf of the Elvis Duran Group the company owned by the nationally syndicated radio personality Elvis Duran.  

The event has an “everyman” vibe and the unique value  is that the honorees are the faces from film and TV that everyone knows, but they may not know their names. The engagement is instant. The audience gets to finally know the character actor and their body of work, coming away feeling like an insider. 

Honorees have included James Cromwell, Emmet Walsh, Jessica Walter, Bruce Greenwood, Joe Pantoliano, Richard Kind, William H. Macy, William Fichtner, Steve Buscemi, Jonathan Banks and Conchata Ferrell and many more.

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Town of Little Elm

Town of Little Elm

With over 66 miles of shoreline on Lake Lewisville the “Lake Attitude” adds to the charm of the fastest growing city in North Texas. With dozens of year around family friendly events, extraordinary facilities and a new aquatic center under construction, sponsorship of the Town of Little Elm’s events, parks and facilities reaches a highly coveted audience.

Check it out HERE!

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4Front

THE EVENT

Join the innovators and influencers focused on the technology creating the future of Work, Education and Learning, Urban Planning, Healthcare, Smart Cities, and much more to influence and learn how connectivity and bandwidth will provide the roadmap to the near future.

THE FORMAT

Two days of immersive content and engagement, with four tracks and 1,500 attendees, including interactive zones, compelling presentations, 4 subject matter tracks, and numerous networking opportunities.

Download the One-Sheet

Check the event out HERE!

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Top 9 Reasons Digital Event Bags are More Sustainable and Efficient

Pile of Backpacks

Physical event bags are a hassle. We have all been there at one point or another – you and your colleagues assembled to stuffing those event bags with items that took you weeks to collect and that attendees may or may not want. 

So much time wasted and if attendees don’t want the items in the bag, where does it all end up?  Yes, you guessed it – the garbage and in turn landfills.  In an article by Elizabeth Segran in Fast Company she details how environmentally and economically unfriendly a physical event bag can be.  This shouldn’t come as a surprise to anyone – the bags themselves, water bottles and those pair of sunglasses are not manufactured with the environment in mind.

What is an ideal way to be sustainable and more efficient for your next event that offers sponsors a viable way to connect their brands with your guests in a meaningful way?  The Digital Event Bag answers that question.

1 | Less Filling Landfills

Landfills are the destination for items found in swag bag. With Digital Event Bag there is no waste since all offers and information is exactly that – digital.

2 | No Carbon Footprint

Going digital eliminates the large carbon footprint that is created thanks to the manufacturing and shipping of those traditional items like pens and water bottles.

3| Sponsors Pay Less

Often sponsors pay to have their brochure or flier inserted into the bag.  It is generally read once and then discarded.  With a Digital Event Bag all the information a sponsor wants to display is easily accessible via a link and then downloadable.

4 | No Leftovers

A lot of planning goes into an event and trying to estimate the head count is part of that equation. Ultimately, however there are always leftover swag bags that simply go to waste.

With a digital option there are also some key benefits that help make the process more efficient:

5 | Save Time

Time is saved for other important planning requirements when remove the effort and coordination it takes to get all the bags stuffed.

6 | Save Money & Space

Space and money are saved since the bags and its contents don’t have to be stored or shipped.

7 | Smartphone Access for Attendees

Attendees can open their digital bags from their smartphones and tablets via text messages or emails that link to the event organizer’s website or app as often as they want for up to 60 days. Once opened, guest have access to discount codes, free offers, contests, surveys, video content, articles and much more.

8 | DIY for Sponsors

There is no back and forth on getting logos or copy approvals on sponsors messaging or offers. It is all online and the sponsor can create their content directly into the platform.

9 | Lead Gen & Analytics

Online bags offer lead gen and analytics opportunities to the sponsors and host. The promotions in the swag bag take attendees directly to the sponsor’s site—and there’s nothing more compelling than bringing them directly to the point of purchase with an offer. Because the attendees interact with the swag bag online, event hosts and sponsors can get valuable data about those interactions.

Click Here to get more information about Digital Event Bags.


Want more? Join TheSponsorshipGuy.com’s mailing list and get insights and updates every couple of weeks.

About Larry Weil:

Sponsorship engagement strategist and customer acquisition specialist for some of the nation’s most recognized brands Larry has over $200MM in sponsorship transactions to his credit. He has a database of over 4,000 brand and industry contacts. Larry is an expert seller, negotiator, presenter, and strategist. He has successfully represented properties and sponsors in numerous categories including Conferences, Trade Shows, Convention, and Visitors Bureaus, Entertainment and Sports Properties, and Tech.

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2-Min Video: Dealing with the Increasing Dissatisfaction of Sponsors

Dealing with the Increasing Dissatisfaction of Sponsors

In this clip from the Eventbrite interview Larry discusses why 58% of sponsors want to get out or not renew their deals. 


Want more? Join TheSponsorshipGuy.com’s mailing list and get insights and updates every couple of weeks.

About Larry Weil:

Sponsorship engagement strategist and customer acquisition specialist for some of the nation’s most recognized brands Larry has over $200MM in sponsorship transactions to his credit. He has a database of over 4,000 brand and industry contacts. Larry is an expert seller, negotiator, presenter, and strategist. He has successfully represented properties and sponsors in numerous categories including Conferences, Trade Shows, Convention, and Visitors Bureaus, Entertainment and Sports Properties, and Tech.

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2-Min Video: Predicting the Near Term Future in Events

Why is VR so popular, and is it right for your event or brand? Larry’s thoughts on why VR and AR are so hot right now.


Want more? Join TheSponsorshipGuy.com’s mailing list and get insights and updates every couple of weeks.

About Larry Weil:

Sponsorship engagement strategist and customer acquisition specialist for some of the nation’s most recognized brands Larry has over $200MM in sponsorship transactions to his credit. He has a database of over 4,000 brand and industry contacts. Larry is an expert seller, negotiator, presenter, and strategist. He has successfully represented properties and sponsors in numerous categories including Conferences, Trade Shows, Convention, and Visitors Bureaus, Entertainment and Sports Properties, and Tech.

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Sponsorship in the Digital Age (Full Presentation)

Sponsorship in the Digital Age

I have been evangelizing about the importance of expanding your event’s digital assets. It is without a doubt, among the most cost effective and strategic steps you can take to provide value to your sponsors. Just this week, I finalized an entirely new presentation for the ICCA World event. These slides were presented as part of the breakout session “Sponsorship in the Digital Age”. 


Want more? Join TheSponsorshipGuy.com’s mailing list and get insights and updates every couple of weeks.

About Larry Weil:

Sponsorship engagement strategist and customer acquisition specialist for some of the nation’s most recognized brands Larry has over $200MM in sponsorship transactions to his credit. He has a database of over 4,000 brand and industry contacts. Larry is an expert seller, negotiator, presenter, and strategist. He has successfully represented properties and sponsors in numerous categories including Conferences, Trade Shows, Convention, and Visitors Bureaus, Entertainment and Sports Properties, and Tech.

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2-Min Video: Is Email Still Relevant?

Is Email Still Relevant?

Does email still work? Larry says yes, but only if you use very specific tactics. Hear his tips in this clip from his interview at Eventbrite.

About Larry Weil:

Sponsorship engagement strategist and customer acquisition specialist for some of the nation’s most recognized brands Larry has over $200MM in sponsorship transactions to his credit. He has a database of over 4,000 brand and industry contacts. Larry is an expert seller, negotiator, presenter, and strategist. He has successfully represented properties and sponsors in numerous categories including Conferences, Trade Shows, Convention, and Visitors Bureaus, Entertainment and Sports Properties, and Tech.

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Why I’m an Evangelist for Digital Sponsorship

Evangelist

Event sponsorship is an ultra-competitive business. Everyone says they want more sponsors. The truth is they want more money. Nothing wrong with that, it’s why we are all in the business. I hear from dozens of event producers every week who are looking for help. My first step in evaluating them as a potential client is to review their website, sponsorship deck and media kit (if they have one). By far the biggest unrealized opportunity that most are missing is digital.

Here is a quote that sums it up well:

“…digital is no longer just a tool in the toolbox but instead is an absolutely critical, core component of the live brand experience. The reality is that potential attendees are discovering events and experiences online through the web, social, and email. But many event marketers have yet to embrace this new reality, putting them at risk of losing attendees, sponsors, and revenue to competitors.”
Making Digital Marketing Work for Live Events” – Freeman

If there is one major lesson to be learned from digital advertising, it is that data is a game changer. Many of the events I review are stuck with insufficient or insignificant data. Savvy sponsors don’t care about views, likes, or demographics. They care about audience insights like alignment, interests, values, and lifestyle. Saying that your audience is 65% women ages 30-45 with an average income of $70,000 isn’t as helpful as you might think. Women in that group could be business executives, MMA fighters, a stay at home mom or a fighter pilot

There are two significant opportunities, increased attendance and increased sponsorship. While increasing attendance will help you increase sponsorship, I’m here to write about increasing sponsorship. Increasing sponsorship sales with digital assets breaks down into two opportunities; closing more sales with data and helping sponsors collect and close leads. There are three primary resources to gather the data that will increase your sponsorship revenue:

1 | Event Tech

  1. Your ticketing provider. Yes, they have a ton of data on who buys and who looks. If they don’t, change providers.
  2. Event apps are perhaps the most underutilized platform. They have capabilities far beyond being a schedule, floor plan, banner ad platform, and direct message provider. They can tell you who attends what, take surveys, facilitate Q&A sessions, gather registrant info and updates, social integration, push notifications, lead scanning, beacon messages, networking and meeting scheduling, and gamification.

2 | Marketing Tech

  1. Surveys. Yes, old school surveys but delivered digitally. Don’t wait until they are at the event. You can even get a client to sponsor a survey. Offer a prize. Sponsors would love to help you design a survey that gives them the insights they want.
  2. Facebook analytics. Have a Facebook page. Learn how to use they data they provide on who visits your page.
  3. Email is still one of the most effective and valued methods of generating leads. Used properly, to distribute sponsored content that attendee’s value, it is typically a must have for top sponsors.
  4. CRM. I’m shocked by how many events are still using spread sheets to track leads. A full featured Customer Relationship Management platform will gather email addresses, get background on prospects and help you identify what your sponsor prospects most value.

3 | Audience Extension

  1. Geofencing. Put a virtual fence around your event (or your competitors’ event). When attendees get on their phone you can find out a lot. Not the private stuff mind you, but what apps they use, and what sites they visit. You can drop an ad on their phone in behalf of a sponsor and retarget them after the event.
  2. Put pixels on your web page. This is a common tool to gather all kinds of data about your visitors, not just your buyers. Once you know what other sites they visit, you can help your sponsor be there too.
  3. Digital Event Bag. A virtual version that allows attendees to engage with sponsors before during and after the event. (Learn More)

Let’s end with another quote:

“2019 will be the first year when digital ad spend surpasses traditional media investments, yet only 3% of corporate sponsorship budgets are allocated to digital advertising. Brands are begging for more digital solutions, but sports organizations, conferences/tradeshows and music festivals are still selling logos on the footer of their websites. It’s time for the corporate sponsorship industry to adopt the same digital and programmatic advertising capabilities as the mainstream marketing industry.”
Chris Shreeve, Co-Founder – VP Business Development, PrograMetrix


Want more? Join TheSponsorshipGuy.com’s mailing list and get insights and updates every couple of weeks.

About Larry Weil:

Sponsorship engagement strategist and customer acquisition specialist for some of the nation’s most recognized brands Larry has over $200MM in sponsorship transactions to his credit. He has a database of over 4,000 brand and industry contacts. Larry is an expert seller, negotiator, presenter, and strategist. He has successfully represented properties and sponsors in numerous categories including Conferences, Trade Shows, Convention, and Visitors Bureaus, Entertainment and Sports Properties, and Tech.