Sponsorship Blog - ARCHIVE

Originally published by: Hopin Event sponsorship is, for all intents and purposes, the exchange of funds for access to an event audience. For example, let’s say your company wants to announce a new and exciting product during the keynote at an industry conference. To do this, you’d pay its organizers for the chance to score some early customers at their event.…

Gain the latest insights on virtual event sponsorship growth during this recording of Amanda Engler’s Private Facebook Group. This content was only available to her “Event Professionals – Explode Your Profits” community on Facebook January 2021.

In this video Larry joins a group of Canadian experts at the Western Sponsorship Conference to discuss the State of the Events Industry. Participants include Brent Barootes of the Partnership Group, Francis Dumais of Elevent, Auburn Sigurdson of Torque Strategies, and Mark Harrison of The T1 Agency.

In this 30-minute video from the A2Z Virtual 2021 Event Profs Virtual Event, Larry and Karen Kelly CMO of Tapple.io review the solutions and new ideas to growing sponsorship revenue for virtual events.

During this Facebook Live interview hosted by Alicia Baraga of Ripple Event Marketing Larry takes on the challenges of generating sponsorship in the virtual world. With a focus on nonprofits, the topics are of value to anyone grappling with understanding how to attract sponsors for virtual events. Topics covered include:  Activation, Assets & Inventory, The Pitch Deck, Valuation, Reporting via Event Recap,…

Originally published by: Corporate Meetings Network In wake of the COVID-19 pandemic, many event brands are taking steps to move online. But how do you keep sponsors satisfied during the virtual transition? 1 | Establish an E-Mail Marketing Campaign E-mail is one of the most powerful ways to communicate with attendees, regardless the circumstances. Offer sponsors an e-newsletter bundle with…

You did what you had to do; you canceled the event. All that work down the drain. It isn’t clear when things will return to normal. Should we reschedule for fall or wait until summer of 2021? The shift is already happening. Conferences will go on, but not in person. They will be online. The thought of learning a new…

This post was originally published on the DigiDay and was written by Kayleigh Barber. Read the original post here.  As coronavirus continues to threaten publishers’ events business, many publishers are turning to virtual events as an alternative. The Interactive Advertising Bureau’s 2020 NewFronts moved to streaming-only presentations, several media companies have canceled their upfronts and industry conferences, such as SXSW and Collision, have…

This is the first time I have ever posted a colleague’s content on TSG. Chris Baylis of sponsorshipcollective.com has created a remarkable post. It gets right to the core building blocks. This is a must watch.

A couple of days before the big game we got together to talk about insights and the history of Super Bowl advertising. Check out my interview with Elissa Walker Campbell on The Big E Sports Show.

In this excerpt from Larry’s interview at Eventbrite headquarters in San Francisco, he shares what he believes is the most important tactic of all. 

In this clip from the Eventbrite interview Larry discusses why 58% of sponsors want to get out or not renew their deals. 

Why is VR so popular, and is it right for your event or brand? Larry’s thoughts on why VR and AR are so hot right now.

I have been evangelizing about the importance of expanding your event’s digital assets. It is without a doubt, among the most cost effective and strategic steps you can take to provide value to your sponsors. Just this week, I finalized an entirely new presentation for the ICCA World event. These slides were presented as part of the breakout session “Sponsorship…

Does email still work? Larry says yes, but only if you use very specific tactics. Hear his tips in this clip from his interview at Eventbrite.

Julio Jones may have football on his mind but his feet have him heading to Waffle House. The Alabama native and Atlanta Falcons wide receiver was spotted Thursday after practice wearing detailed cleats with the name of one of the South’s favorite food joints on the side. “The value of this kind of media could be upwards of a million…

In this 2 minute video clip Larry discusses the right to build long term relationships with clients and how to avoid the behaviors that drive them away.

This post was originally published on the Eventbrite blog. Read the original post here. Event sponsors are critical to helping you fund and improve the attendee experience. But to stand out in a sea of sponsorship ideas, you need to think beyond brand awareness and create worthwhile opportunities that help sponsors achieve their goals. Before you get to work putting…