Sponsorship Blog - ARCHIVE

Insights, News, Sales

Our sponsorship blog focuses on three primary topics: sponsorship insights and the tips of the trade; sponsorship news and comments on innovation and deals that deserve discussion; and sponsorship sales because selling is a skill. We discuss best practices in sponsorship.

An Expert’s Guide to Event Sponsorship

An Expert’s Guide to Event Sponsorship

Originally published by: Hopin Event sponsorship is, for all intents and purposes, the exchange of funds for access to an event audience. For example, let’s say your company wants to announce a new and exciting product during the keynote at an industry conference. To do this, you’d pay its organizers for the chance to score some early customers at their event.…

Q&A with Private FB Sponsorship Group

Q&A with Private FB Sponsorship Group

Gain the latest insights on virtual event sponsorship growth during this recording of Amanda Engler’s Private Facebook Group. This content was only available to her “Event Professionals – Explode Your Profits” community on Facebook January 2021.

The View from Up North

The View from Up North

In this video Larry joins a group of Canadian experts at the Western Sponsorship Conference to discuss the State of the Events Industry. Participants include Brent Barootes of the Partnership Group, Francis Dumais of Elevent, Auburn Sigurdson of Torque Strategies, and Mark Harrison of The T1 Agency.

A2Z Virtual 2021 Event Profs Virtual Event

Feed Your Event Brain!

In this 30-minute video from the A2Z Virtual 2021 Event Profs Virtual Event, Larry and Karen Kelly CMO of Tapple.io review the solutions and new ideas to growing sponsorship revenue for virtual events.

How to Pivot Your Sponsors to Virtual Events

Sponsorship in the Era of Virtual Engagement: A Primer for NonProfits and SMBs

During this Facebook Live interview hosted by Alicia Baraga of Ripple Event Marketing Larry takes on the challenges of generating sponsorship in the virtual world. With a focus on nonprofits, the topics are of value to anyone grappling with understanding how to attract sponsors for virtual events. Topics covered include:  Activation, Assets & Inventory, The Pitch Deck, Valuation, Reporting via Event Recap,…

Pivot Sponsors from In-Person Events to Virtual Events

How to Pivot Sponsors from In-Person to Virtual Events

Originally published by: Corporate Meetings Network In wake of the COVID-19 pandemic, many event brands are taking steps to move online. But how do you keep sponsors satisfied during the virtual transition? 1 | Establish an E-Mail Marketing Campaign E-mail is one of the most powerful ways to communicate with attendees, regardless the circumstances. Offer sponsors an e-newsletter bundle with…

Full Stop

Full Stop! Now What?

You did what you had to do; you canceled the event. All that work down the drain. It isn’t clear when things will return to normal. Should we reschedule for fall or wait until summer of 2021? The shift is already happening. Conferences will go on, but not in person. They will be online. The thought of learning a new…

Corona Pepper

Publishers put Virtual Events to the Test as In-Person Gatherings Disappear

This post was originally published on the DigiDay and was written by Kayleigh Barber. Read the original post here.  As coronavirus continues to threaten publishers’ events business, many publishers are turning to virtual events as an alternative. The Interactive Advertising Bureau’s 2020 NewFronts moved to streaming-only presentations, several media companies have canceled their upfronts and industry conferences, such as SXSW and Collision, have…

5 Stages of Sponsorship Sales

Guest Blog: The Five Stages of Sponsorship Sales

This is the first time I have ever posted a colleague’s content on TSG. Chris Baylis of sponsorshipcollective.com has created a remarkable post. It gets right to the core building blocks. This is a must watch.

SB Nation Radio Interview

Talking Super Bowl Advertising with SB Nation’s The Big E

A couple of days before the big game we got together to talk about insights and the history of Super Bowl advertising. Check out my interview with Elissa Walker Campbell on The Big E Sports Show.

The Top Tip for Sponsor Seekers

2-Min Video: The Top Tip for Sponsor Seekers

In this excerpt from Larry’s interview at Eventbrite headquarters in San Francisco, he shares what he believes is the most important tactic of all.

Dealing with Dissatisfied Sponsors

2-Min Video: Dealing with the Increasing Dissatisfaction of Sponsors

In this clip from the Eventbrite interview Larry discusses why 58% of sponsors want to get out or not renew their deals.