How to Write a Sponsorship Proposal-Part 3: Sealing the Deal

How to Write a Proposal - Sealing the Deal

We gone over setting the foundation when writing a sponsorship proposal and how to craft the actual proposal, now we are going to talk about sealing the deal.

In order to seal the deal, it is best to present your proposal live. It can be via video conference or in person. Sending it off for review dramatically reduces your chances of success. Live feedback gives you the chance to make adjustments on the fly.

Section 7: Call to Action

End your proposal with a compelling call to action. Clearly state the next steps for potential sponsors – whether it's scheduling a meeting, signing an agreement, or providing additional information. Make it easy for sponsors to take the next step and express their interest. Ask for a firm follow up date and when they expect to make a decision.

Section 8: Follow-Up Plan

Outline your follow-up plan to stay engaged with potential sponsors. This may include sending personalized follow-up emails, making phone calls, or scheduling meetings to address any questions or concerns. A proactive follow-up plan demonstrates your commitment and professionalism. Don’t overdo it. Sponsors are busy too, annoying them is a great way to sink a deal. Send relevant information, but don’t “check in” to see how it is going.

Section 9: Thank You and Gratitude

Express gratitude for considering your proposal, whether or not the sponsor decides to partner with you. A simple thank-you goes a long way and leaves a positive impression for potential future collaborations.

By following this three-part guide, you'll be well-equipped to create a persuasive sponsorship proposal that attracts support for your organization's initiatives.

About The Sponsorship Guy

Larry Weil, The Sponsorship Guy

Since 2006 The Sponsorship Guy has been on a mission to improve results for sponsors and sponsorship properties.

Larry’s skill as an expert seller, negotiator, presenter, and strategist has connected him to many of the nation’s most recognized brands and properties. He has over $200M in sponsorship transactions to his credit and a database of over 4,000 brand and industry contacts.

TSG’s clients include sponsorship seekers such as conferences, trade Shows, convention and visitors’ bureaus, entertainment and sports properties, financial Services, tech, and fully digital properties.

TSG also provides sponsorship negotiation, valuation, selection and activation strategies to brands and companies who utilize sponsorship as a marketing channel.

Larry holds both a MBA from the University of Texas at San Antonio and a BSBA (cum laude), from The University of Texas at Dallas and recently earned a Certificate in Digital Brand Management from the Continuing and Professional Education Program at Oregon State University.

Larry is a Certified Presenter and Volunteer Climate Leader for the Climate Reality Project’s Climate Reality Leadership Corps.