This is the first time I have ever posted a colleague’s content on TSG. Chris Baylis of sponsorshipcollective.com has created a remarkable post. It gets right to the core building blocks. This is a must watch.
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Larry Weil is a nationally recognized sponsorship expert and thought leader with over $200 million in deals to his credit. TheSponsorshipGuy.com is the leading sponsorship marketing agency for Virtual and Destination Events. Media outlets, large corporations, and entrepreneurs all seek out his insights and opinions, which have been published in print, digital and broadcast.