Insights, News, Sales
Our sponsorship blog focuses on three primary topics: sponsorship insights and the tips of the trade; sponsorship news and comments on innovation and deals that deserve discussion; and sponsorship sales because selling is a skill. We discuss best practices in sponsorship.
Planning an event or conference is a large task, but without a solid marketing strategy, you are not going to secure the sponsors you had hoped for. Whether you’re organizing a corporate conference, music festival or charity gala, effective marketing is essential to bringing in both attendees and sponsors. Before diving into marketing strategies, it’s important to understand your event…
If you read our last newsletter, you know that I am a fan of utilizing Artificial intelligence (AI) to drive business results. This month, I’d like to delve further into the untapped potential of AI to revolutionize your sponsorship campaigns. Imagine your analytics soaring and sponsors lining up, all by harnessing the power of AI. This topic is simply too…
Sponsorship is a powerful way for brands to connect with their target audience, increase brand awareness, and generate leads and sales. But not all sponsorships are created equal. To make the most of a sponsorship investment, savvy sponsors will consider three key factors: brand alignment, scale of the audience, and activation strategies and tactics that work. If you sell sponsorship,…
Sponsorship has taken on a new dimension with AI insights & predictions. Explore the power of data & how to improve sponsorship ROI with AI.
Hosting an event can be a great way to bring people together and create memorable experiences, but it can also be a costly endeavor.
You have worked hard to craft the perfect message to your potential sponsor. You never hear back and don’t know why. it could be that they never got it. In that case, your email deliverability needs some work.
In today’s fast-paced business world, time is of the essence. But when it comes to making sponsorship decisions, many companies find themselves taking their time to ensure they’re making the right choice. Why?
There are a ton of cool ideas out there. Many very bright people reach out to me with their concept thinking that a sponsor will provide them with the funds they need to launch their idea. Please wipe that idea from your thinking.
Larry Weil and the Daily Ad Brief discuss sponsorship and tips to plan, buy, traffic, analyze and report on sponsorship media.
If you have responsibility for your event sponsorship revenue, you have made major adjustments with a virtual environment.
Digital Event Bags were used for in-person events long before the pandemic and offer unique advantages for sponsors and event planners.
A digital event bag is a cost-effective, digitally measurable, and sustainable way to assist event organizers and their sponsors in delivering information to attendees. You may have heard them called a digital event bag, an online goodie bag, or an e-gift bag. No matter what name it goes by, it has the same purpose: a replacement for the physical gift…
Listen to this conversation, as Hopin were joined by an expert lineup of event professionals who have extensive experience with event sponsorships — from creating in-person event activations with some of the world’s top brands to designing virtual event sponsorships that generate quantifiable results.
We have been through many ups and downs with sponsorship these past two years. Virtual events have provided a way to deliver many of our event objectives to your audience regardless of physical location. The technology continues to improve, and we are all learning more about how to put on successful digital events in 2022. Virtual event producers are still…
Digital Champions – All we do is sponsorship. We help event producers attract and retain high value sponsors.
Western Sponsorship Virtual ConferenceFeb 3, 2021 “Larry provides a deep dive into the mindset, assets, and strategies that make it possible to be successful with sponsors in this environment. It is full of specific and actionable information you can start using right now.”
Here is a chance to listen in on a casual interview where Chris and Larry chat about selling sponsorship, tell a few stories, and muse about where the industry is now.
The Key To Scoring Virtual Event Sponsorships A Fireside Chat with The Vendry Tuesday, November 10, 20202 PM ET / 11 AM PT Moderator: Hannah Foley Guests: Karen Hartline, Alecia May, Larry Weil, Keneisha Williams Overview: The positives of virtual events are apparent – access to a broader audience, cost savings (in some areas!), and a huge increase in…