Sponsorship Blog

In the competitive world of sponsorships, standing out is the ultimate goal. Yet, many sponsors find themselves as just another “fish in the big pond,” vying for attention among a sea of logos. The question is: Should sponsors settle for being one of many, or is it time to own a category and create a lasting impact? The Big Pond:…

Creating Unforgettable Brand Experiences Live music has an undeniable charm that draws in audiences of all ages and backgrounds. It’s not just about the sounds; it’s about the energy, the shared experience, and the memories that linger long after the final note. Sponsors, big and small, recognize the unique value of live music events and are increasingly eager to associate…

As we move into 2025, brands are becoming more discerning in how they approach sponsorships, with a focus on value, authenticity, and future-forward strategies. For event organizers, keeping pace with these evolving priorities is key to building lasting, mutually beneficial partnerships. Here are five sponsorship trends to watch as we approach 2025. 1. Sustainability Initiatives Are a Must-Have Sustainability is…

Do you ever get this at the bottom of an email you want to unsubscribe?  “To unsubscribe, please reply with “STOP”” When I get an email that is unsolicited from somebody I don’t want to hear from or who didn’t make their case, it really irritates the heck out of me when they put at the bottom to send a…

Which is the Best Strategy for Finding Sponsorships? When it comes to securing sponsorships, two prominent strategies often come into play: the drip campaign and the all in campaign. Each approach has its merits, but in the context of forging and maintaining long-term relationships with potential sponsors, the drip campaign stands out as the more effective choice. Here’s why a…

People love experiences. In today’s world we’re constantly bombarded with marketing messages over the television, the radio, the mobile phone, the internet, it’s everywhere. People want to be out and about. Especially since the pandemic there’s been a huge increase in experiential engagement. Event marketing creates a great opportunity for companies to get face-to-face with their fans, their customers and…

The world of event sponsorship has undergone a significant transformation in recent years, largely driven by the rise of digital marketing. In the past, sponsors were primarily interested in gaining visibility and brand exposure through their association with an event. However, with the advent of digital marketing, sponsors are now looking for more measurable and tangible results. One of the…

Earlier this month I flew to Trinidad to speak to the Caribbean Premier League. The Caribbean Premier League is a T20 cricket group with a very popular tournament. For the 20th anniversary of the league, they put together a sponsor- only event. My topic was “Optimising Sponsorship through Activation”. First, I want to go on the record as saying everything…

A few words about the recent passing of HOF Basketball Member and World Champion Bill Walton. I had the good fortune of getting to know Bill a bit during a couple of work engagements. His deep voice and never ending enthusiasm for life and people was something to see and hear. I first met Bill at the NBA AllStar Game…

We gone over setting the foundation when writing a sponsorship proposal and how to craft the actual proposal, now we are going to talk about sealing the deal. In order to seal the deal, it is best to present your proposal live. It can be via video conference or in person. Sending it off for review dramatically reduces your chances…

In my last blog, I covered part 1 of writing a proposal, setting the foundation. Let’s take a deep dive into part 2 – crafting the actual proposal. Section 4: Sponsorship Features and Benefits Know the difference between a feature and a benefit. Be sure to describe how a given feature benefits the sponsor. Do not send out the same…