Sponsorship Blog

Insights, News, Sales

Our sponsorship blog focuses on three primary topics: sponsorship insights and the tips of the trade; sponsorship news and comments on innovation and deals that deserve discussion; and sponsorship sales because selling is a skill. We discuss best practices in sponsorship.

5 Sponsorship Trends to Watch: What Brands Want in 2025

5 Sponsorship Trends to Watch: What Brands Want in 2025

As we move into 2025, brands are becoming more discerning in how they approach sponsorships, with a focus on value, authenticity, and future-forward strategies. For event organizers, keeping pace with these evolving priorities is key to building lasting, mutually beneficial partnerships. Here are five sponsorship trends to watch as we approach 2025. 1. Sustainability Initiatives Are a Must-Have Sustainability is…

Make it easier to unsubscribe from your email outreach

Make It Easier to Unsubscribe from Your Email Outreach

Do you ever get this at the bottom of an email you want to unsubscribe?  “To unsubscribe, please reply with “STOP”” When I get an email that is unsolicited from somebody I don’t want to hear from or who didn’t make their case, it really irritates the heck out of me when they put at the bottom to send a…

Rating Drip Campaigns vs. All In Campaigns

Rating Drip Campaigns vs. All In Campaigns

Which is the Best Strategy for Finding Sponsorships? When it comes to securing sponsorships, two prominent strategies often come into play: the drip campaign and the all in campaign. Each approach has its merits, but in the context of forging and maintaining long-term relationships with potential sponsors, the drip campaign stands out as the more effective choice. Here’s why a…

How companies choose event marketing and pick events

How Companies Choose Event Marketing and Pick Events

People love experiences. In today’s world we’re constantly bombarded with marketing messages over the television, the radio, the mobile phone, the internet, it’s everywhere. People want to be out and about. Especially since the pandemic there’s been a huge increase in experiential engagement. Event marketing creates a great opportunity for companies to get face-to-face with their fans, their customers and…

How Digital Marketing Has Changed What Is Valuable in Event Sponsorship

How Digital Marketing Has Changed What Is Valuable in Event Sponsorship

The world of event sponsorship has undergone a significant transformation in recent years, largely driven by the rise of digital marketing. In the past, sponsors were primarily interested in gaining visibility and brand exposure through their association with an event. However, with the advent of digital marketing, sponsors are now looking for more measurable and tangible results. One of the…

Trip to Trinidad Caribbean Premier League T20 Cricket Group

Trip to Trinidad – Caribbean Premier League T20 Cricket Group

Earlier this month I flew to Trinidad to speak to the Caribbean Premier League. The Caribbean Premier League is a T20 cricket group with a very popular tournament. For the 20th anniversary of the league, they put together a sponsor- only event. My topic was “Optimising Sponsorship through Activation”. First, I want to go on the record as saying everything…

Thank You Bill Walton

Thank You Bill Walton

A few words about the recent passing of HOF Basketball Member and World Champion Bill Walton. I had the good fortune of getting to know Bill a bit during a couple of work engagements. His deep voice and never ending enthusiasm for life and people was something to see and hear. I first met Bill at the NBA AllStar Game…

How to Write a Proposal - Sealing the Deal

How to Write a Sponsorship Proposal-Part 3: Sealing the Deal

We gone over setting the foundation when writing a sponsorship proposal and how to craft the actual proposal, now we are going to talk about sealing the deal. In order to seal the deal, it is best to present your proposal live. It can be via video conference or in person. Sending it off for review dramatically reduces your chances…

How to Write a Proposal - Crafting the Proposal

How to Write a Sponsorship Proposal-Part 2: Crafting the Proposal

In my last blog, I covered part 1 of writing a proposal, setting the foundation. Let’s take a deep dive into part 2 – crafting the actual proposal. Section 4: Sponsorship Features and Benefits Know the difference between a feature and a benefit. Be sure to describe how a given feature benefits the sponsor. Do not send out the same…

How to Write a Proposal - Setting the Foundation

How to Write a Sponsorship Proposal-Part 1: Setting the Foundation

Before you start: Only send a proposal to a prospect who has requested a proposal and where you have established their needs and objectives. Crafting a sponsorship proposal is a strategic and essential step for any organization or individual seeking financial support for their initiatives. A well-prepared proposal serves as a comprehensive document that not only introduces your organization and…

Rethinking Sponsorship Perks-Moving Beyond Brand Recognition for Big Brands

Rethinking Sponsorship Perks

Moving Beyond Brand Recognition for Big Brands Are you still telling big brands that a potential sponsorship for your event could increase brand recognition? It’s time to think again. The traditional approach of offering brand recognition to big brands may no longer be the most effective strategy. Truth is, big brands already have the recognition, so this offering is not…

Sponsorship Success: How to Effectively Market Your Event to Potential Sponsors

Sponsorship Success: How to Effectively Market Your Event to Potential Sponsors

Planning an event or conference is a large task, but without a solid marketing strategy, you are not going to secure the sponsors you had hoped for. Whether you’re organizing a corporate conference, music festival or charity gala, effective marketing is essential to bringing in both attendees and sponsors. Before diving into marketing strategies, it’s important to understand your event…