Sponsorship Blog
Insights, News, Sales
Our sponsorship blog focuses on three primary topics: sponsorship insights and the tips of the trade; sponsorship news and comments on innovation and deals that deserve discussion; and sponsorship sales because selling is a skill. We discuss best practices in sponsorship.
Think Sponsors will Fund your Idea? Think Again.
There are a ton of cool ideas out there. Many very bright people reach out to me with their concept thinking that a sponsor will provide them with the funds they need to launch their idea. Please wipe that idea from your thinking.
“Media Champions” Interview on Media Planning & Buying Tips
Larry Weil and the Daily Ad Brief discuss sponsorship and tips to plan, buy, traffic, analyze and report on sponsorship media.
What is Sponsorship? A Post-Pandemic Update
If you have responsibility for your event sponsorship revenue, you have made major adjustments with a virtual environment.
The One Change You Can Make to Triple Virtual Event Sponsorships
We have been through many ups and downs with sponsorship these past two years. Virtual events have provided a way to deliver many of our event objectives to your audience regardless of physical location. The technology continues to improve, and we are all learning more about how to put on successful digital events in 2022. Virtual event producers are still…
Digital Champions
Digital Champions – All we do is sponsorship. We help event producers attract and retain high value sponsors.
Selling Sponsorship for Virtual Events
Western Sponsorship Virtual Conference Feb 3, 2021 “Larry provides a deep dive into the mindset, assets, and strategies that make it possible to be successful with sponsors in this environment. It is full of specific and actionable information you can start using right now.”
Talking Sponsorship – One on One with Larry Weil and Chris Baylis of the Sponsorship Collective
Here is a chance to listen in on a casual interview where Chris and Larry chat about selling sponsorship, tell a few stories, and muse about where the industry is now.
The Key To Scoring Virtual Event Sponsorships
The Key To Scoring Virtual Event Sponsorships A Fireside Chat with The Vendry Tuesday, November 10, 2020 2 PM ET / 11 AM PT Moderator: Hannah Foley Guests: Karen Hartline, Alecia May, Larry Weil, Keneisha Williams Overview: The positives of virtual events are apparent – access to a broader audience, cost savings (in some areas!), and a huge increase…
Sponsorship Tactics: Email Do’s and Don’ts
In this video, I talk about email etiquette and why it can single handedly affect the success of your pitch to sponsors.
Getting Past Gatekeepers to Reach Sponsorship Decision Makers
One of the most important things that people forget is that there’s some sales skill required in reaching sponsorship decision makers.
Sponsor Bundle Strategy: Gold, Silver and Bronze are Dead
The typical sponsor packages usually come in bundles, such as gold, silver, bronze. However, there is an issue with this. It is not customized. People do a lot of business through the internet and they want things that are customized. Similarly, sponsorship packages should be put together more based on customization. One of the things that I use is called…
How Best to Monetize Your Online Event
This post was originally published on the Corporate Meetings Network. Read the original post here. Written by Clare Tattersall Now almost six months into the worldwide pandemic, most businesses have pivoted from in-person gatherings to virtual events. But despite more people than ever using online platforms, companies continue to struggle with monetization, which may be essential to their survival amid the…