You have worked hard to craft the perfect message to your potential sponsor. You never hear back. You don’t know why – it could be that they never got it. In that case, your email deliverability needs some work.
Email deliverability is a crucial aspect of email marketing, as it determines the success of your campaigns. It ensures that your emails actually reach the inbox of your intended recipients, instead of being filtered into the spam or junk folder.
According to Yesware, cold emails have an average delivery rate of 75% and the open rate for cold emails is 19% on average. A little math tells us that means only 14.25% of what you send will get opened. Combine that with an average email reply rate of 3%, and you end up with 0.427% or less than one out of 200 getting a response.
Let that sink in: less than one of 200 emails gets a response. You can fix it though! Just make sure that you are adding deliverability best practices to your campaigns.
There are several factors that can affect email deliverability, including:
- the quality of your email list
- the content of your emails
- your sending reputation
The Quality of Your Email List
One of the most important things you can do to improve your email deliverability is to ensure that your email list is of high quality. This means that the email addresses on your list should be accurate, up-to-date, and from individuals who have opted-in to receive your emails. Buying or renting an email list is rarely a good idea, as it will likely result in a high number of bounced and unsubscribed emails, which can hurt your sending reputation.
Even the word “opportunity” can trigger spam filters!
The Content of Your Emails
The content of your emails also plays a big role in email deliverability. Spam filters are designed to detect and flag emails that contain certain keywords and phrases that are commonly associated with spam. To avoid triggering these filters, it’s important to avoid using overly promotional language, including too many exclamation marks and all caps, and to avoid using certain triggering words such as “free” or “guaranteed”. We recently found out that even the word “opportunity” can trigger spam filters!
Your Sending Reputation
Your sending reputation is another key factor in email deliverability. Email service providers use a variety of metrics to determine your sending reputation, including your bounce rate, complaint rate, and engagement rate. A high bounce rate or complaint rate can indicate that your emails are not reaching the intended recipients, or that the recipients do not want to receive your emails. A low engagement rate can indicate that your emails are not interesting or relevant to the recipients.
To maintain a good sending reputation, it’s important to regularly clean and maintain your email list, to segment your list and send targeted content, and to monitor your engagement rate. Additionally, it’s important to use a reputable email service provider that is dedicated to helping you improve your email deliverability.
To sum it all up, email deliverability is critical to the success of your email marketing campaigns. By focusing on maintaining a high-quality email list, creating relevant and engaging content, and building a good sending reputation, you can improve your chances of reaching the inbox of your intended recipients.
Looking for more ways to reach your target audience? Check out these blogs – the knowledge found within may help you get in contact with the right people who will make all the difference in your sponsorship campaign.