Digital Champions

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Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Larry Weil from TheSponsorshipGuy.com. To learn more check out https://thesponsorshipguy.com.

WHAT IS YOUR COMPANY ELEVATOR PITCH WHEN TALKING ABOUT YOUR COMPANY?
All we do is sponsorship. We help event producers attract and retain high value sponsors.

WHAT IS THE BIGGEST CHANGE IN MARKETING THAT YOU SEE COMING IN THE NEXT 2 YEARS?
More technology along with more complexity. Virtual events are here to stay. Since they live online, they will continue to innovate in the digital space to win business. However, many companies don’t have a person or team who can operate a digital event.

WHAT IS ONE TIP THAT YOU WOULD GIVE WHEN IT COMES TO DIGITAL MARKETING?
Learn as much as you can now. There a good online courses and even certificates. You don’t have to be an expert, but you do have to know enough to hire well and evaluate planning.

WHAT IS THE MAIN PAIN POINT THAT YOU SOLVE FOR YOUR CUSTOMERS?
Selling sponsorship is hard work. We provide the expertise and band width that many event producers just don’t have.