20 years of Sponsorship Expertise at Your Fingertips

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Specializing in properties targeting $500k to $10M in revenue

Hi, I’m Larry Weil.

Sponsorship engagement strategist and customer acquisition specialist for some of the nation’s most recognized brands Larry has over $200M in sponsorship transactions to his credit. He has a rolodex of over 4,000 brand and industry contacts.

Larry is an expert seller, negotiator, presenter, and strategist. He has successfully represented properties and sponsors in numerous categories including Conferences, Trade Shows, Convention and Visitors Bureaus, Entertainment and Sports Properties, Financial Services, Tech, Real Estate and non-profits.

Larry holds both a MBA from the University of Texas at San Antonio and a BSBA (cum laude), from The University of Texas at Dallas and recently earned a Certificate in Digital Brand Management from the Continuing and Professional Education Program at Oregon State University.

Larry is a Certified Presenter and Volunteer Climate Leader for the Climate Reality Project’s Climate Reality Leadership Corps.


The Sponsorship Guy - Larry at Desk

Why You Need a Sponsorship Expert

Everyone is under pressure for more profit, more customers and better ROI. Sponsorship can’t be overlooked as a primary or supportive strategy. The key is to integrate a brand into the experiences and events people care about as the glue that makes everything else marketers do work.

At The Sponsorship Guy, we are really good at finding undiscovered value in sponsorship deals, creating new revenue streams, and talking the language of the industry. Whether you are renewing a sponsorship, buying a sponsorship, happy or unhappy with your current sponsorship or just don’t have the bandwidth to get it done, we can help. Every venue, league, athlete, celebrity or property is represented by experts. Are you?

Benefits of Working with The Sponsorship GuyTM

  • I am personally involved with every project.

  • We fix broken sponsorships.

  • I have contacts and resources developed over 20 years.

  • People take my calls.

  • My research and resources keep you ahead of trends.

  • I find revenue generation and savings opportunities that others miss.

  • I am committed to your success.

Teamwork brainstorm from above

Stop Chasing Sponsorship and Get Ahead of the Curve

By the time you read about a new sponsorship in the news, that prospect is too far down the path to be a realistic opportunity in the short term. The creation of a continuous flow of sponsorship seekers is a function of research and market knowledge.

What is the Difference Between The Sponsorship Guy and Other Agencies?

Many Other Agencies:

  • Sell you "Do It Yourself" tools and trainings
  • Sell you valuations, webinars and books
  • Don't ever sell on your behalf
  • May have little or no practical selling experience
  • Success or failure is 100% on you
The Sponsorship Guy:
  • We put together a full campaign and run it on your behalf
  • We are your sponsorship department
  • We share the burden of success with you
Larry Weil the Sponsorship Guy Client Experience