Sponsorship Blog
Insights, News, Sales
Our sponsorship blog focuses on three primary topics: sponsorship insights and the tips of the trade; sponsorship news and comments on innovation and deals that deserve discussion; and sponsorship sales because selling is a skill. We discuss best practices in sponsorship.
The Power of Data: Using AI to Improve Sponsorship ROI
Sponsorship has taken on a new dimension with AI insights & predictions. Explore the power of data & how to improve sponsorship ROI with AI.
How to Find (and Keep!) Event Sponsors
Hosting an event can be a great way to bring people together and create memorable experiences, but it can also be a costly endeavor.
Your perfect email may never get delivered
You have worked hard to craft the perfect message to your potential sponsor. You never hear back and don’t know why. it could be that they never got it. In that case, your email deliverability needs some work.
Why do sponsor prospects keep delaying decisions?
In today’s fast-paced business world, time is of the essence. But when it comes to making sponsorship decisions, many companies find themselves taking their time to ensure they’re making the right choice. Why?
Think Sponsors will Fund your Idea? Think Again.
There are a ton of cool ideas out there. Many very bright people reach out to me with their concept thinking that a sponsor will provide them with the funds they need to launch their idea. Please wipe that idea from your thinking.
“Media Champions” Interview on Media Planning & Buying Tips
Larry Weil and the Daily Ad Brief discuss sponsorship and tips to plan, buy, traffic, analyze and report on sponsorship media.
What is Sponsorship? A Post-Pandemic Update
If you have responsibility for your event sponsorship revenue, you have made major adjustments with a virtual environment.
Unlock Sponsorship ROI with Events
Listen to this conversation, as Hopin were joined by an expert lineup of event professionals who have extensive experience with event sponsorships – from creating in-person event activations with some of the world’s top brands to designing virtual event sponsorships that generate quantifiable results.
The One Change You Can Make to Triple Virtual Event Sponsorships
We have been through many ups and downs with sponsorship these past two years. Virtual events have provided a way to deliver many of our event objectives to your audience regardless of physical location. The technology continues to improve, and we are all learning more about how to put on successful digital events in 2022. Virtual event producers are still…
Digital Champions
Digital Champions – All we do is sponsorship. We help event producers attract and retain high value sponsors.
Selling Sponsorship for Virtual Events
Western Sponsorship Virtual Conference Feb 3, 2021 “Larry provides a deep dive into the mindset, assets, and strategies that make it possible to be successful with sponsors in this environment. It is full of specific and actionable information you can start using right now.”
Talking Sponsorship – One on One with Larry Weil and Chris Baylis of the Sponsorship Collective
Here is a chance to listen in on a casual interview where Chris and Larry chat about selling sponsorship, tell a few stories, and muse about where the industry is now.