How do you get in front of a potential sponsor with gatekeepers and emails not being open?
One of the most important things that people forget is that there’s some sales skill required here. You have to have somebody who actually knows how to talk to folks to get past gatekeepers and so on. I spent a lot of time working on value proposition. The most important thing is being able to quickly communicate what the value is that you’re offering for sponsors.
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Larry Weil is a nationally recognized sponsorship expert and thought leader with over $200 million in deals to his credit. TheSponsorshipGuy.com is the leading sponsorship marketing agency for Virtual and Destination Events. Media outlets, large corporations, and entrepreneurs all seek out his insights and opinions, which have been published in print, digital and broadcast.