During this Facebook Live interview hosted by Alicia Baraga of Ripple Event Marketing Larry takes on the challenges of generating sponsorship in the virtual world. With a focus on nonprofits, the topics are of value to anyone grappling with understanding how to attract sponsors for virtual events. Topics covered include: Activation, Assets & Inventory, The Pitch Deck, Valuation, Reporting via Event Recap, How Sponsors Think about Value, Sponsorship Bundles, Reaching Decision Makers, Email do’s and don’ts, Using LinkedIn for prospecting, the One-Sheet, Sponsor Benefits for Virtual Events, the Digital Event Bag, how to plan a Virtual Walk-a-Thon, How Digital Grows Sponsor Value, and the Value of Brand Alignment in Sponsorship.