
Larry Weil, a branding and sponsorship expert who goes by the title “The Sponsorship Guy,” said that “part of the challenge here is frequency.”
“There’s going to be a crest in sponsorship….

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About Larry:
Larry Weil is a nationally recognized sponsorship expert and thought leader with over $200 million in deals to his credit. TheSponsorshipGuy.com is the leading sponsorship marketing agency for Virtual and Destination Events. Media outlets, large corporations, and entrepreneurs all seek out his insights and opinions, which have been published in print, digital and broadcast.





