Sponsorship Blog
Insights, News, Sales
Our sponsorship blog focuses on three primary topics: sponsorship insights and the tips of the trade; sponsorship news and comments on innovation and deals that deserve discussion; and sponsorship sales because selling is a skill. We discuss best practices in sponsorship.
How to Write a Sponsorship Proposal-Part 1: Setting the Foundation
Before you start: Only send a proposal to a prospect who has requested a proposal and where you have established their needs and objectives. Crafting a sponsorship proposal is a strategic and essential step for any organization or individual seeking financial support for their initiatives. A well-prepared proposal serves as a comprehensive document that not only introduces your organization and…
Rethinking Sponsorship Perks
Moving Beyond Brand Recognition for Big Brands Are you still telling big brands that a potential sponsorship for your event could increase brand recognition? It’s time to think again. The traditional approach of offering brand recognition to big brands may no longer be the most effective strategy. Truth is, big brands already have the recognition, so this offering is not…
Sponsorship Success: How to Effectively Market Your Event to Potential Sponsors
Planning an event or conference is a large task, but without a solid marketing strategy, you are not going to secure the sponsors you had hoped for. Whether you’re organizing a corporate conference, music festival or charity gala, effective marketing is essential to bringing in both attendees and sponsors. Before diving into marketing strategies, it’s important to understand your event…
The Untapped Potential of AI to Revolutionize Your Sponsorship Campaigns
If you read our last newsletter, you know that I am a fan of utilizing Artificial intelligence (AI) to drive business results. This month, I’d like to delve further into the untapped potential of AI to revolutionize your sponsorship campaigns. Imagine your analytics soaring and sponsors lining up, all by harnessing the power of AI. This topic is simply too…
3 Things Every Sponsor Craves-And How to Deliver Them
Sponsorship is a powerful way for brands to connect with their target audience, increase brand awareness, and generate leads and sales. But not all sponsorships are created equal. To make the most of a sponsorship investment, savvy sponsors will consider three key factors: brand alignment, scale of the audience, and activation strategies and tactics that work. If you sell sponsorship,…
The Power of Data: Using AI to Improve Sponsorship ROI
Sponsorship has taken on a new dimension with AI insights & predictions. Explore the power of data & how to improve sponsorship ROI with AI.
How to Find (and Keep!) Event Sponsors
Hosting an event can be a great way to bring people together and create memorable experiences, but it can also be a costly endeavor.
Your perfect email may never get delivered
You have worked hard to craft the perfect message to your potential sponsor. You never hear back and don’t know why. it could be that they never got it. In that case, your email deliverability needs some work.
Why do sponsor prospects keep delaying decisions?
In today’s fast-paced business world, time is of the essence. But when it comes to making sponsorship decisions, many companies find themselves taking their time to ensure they’re making the right choice. Why?
Think Sponsors will Fund your Idea? Think Again.
There are a ton of cool ideas out there. Many very bright people reach out to me with their concept thinking that a sponsor will provide them with the funds they need to launch their idea. Please wipe that idea from your thinking.
“Media Champions” Interview on Media Planning & Buying Tips
Larry Weil and the Daily Ad Brief discuss sponsorship and tips to plan, buy, traffic, analyze and report on sponsorship media.
What is Sponsorship? A Post-Pandemic Update
If you have responsibility for your event sponsorship revenue, you have made major adjustments with a virtual environment.