Sponsorship Blog - ARCHIVE

Insights, News, Sales

Our sponsorship blog focuses on three primary topics: sponsorship insights and the tips of the trade; sponsorship news and comments on innovation and deals that deserve discussion; and sponsorship sales because selling is a skill. We discuss best practices in sponsorship.

Partner with Food Driven Communities

3 Benefits of Partnering With Food Driven Communities

There are many advantages to sponsoring a food centered or food driven event because food has a way of connecting people in ways that even music and sports cannot. These partnerships present unique opportunities that lead to major results. Benefit #1 | Food event attendees actually want to be educated. Sponsors often spend a lot of time trying to figure…

18-Month Event Sponsorship Timeline

Your 18-Month Event Sponsorship Timeline

This post was originally published on the Eventbrite blog. Read the original post here.  Are you connecting with sponsors at the right time of year? Because when it comes to creating sustainable relationships, timing is key. With over two decades of experience and over 4,000 brand and industry contacts, President of The Sponsorship Guy™ Larry Weil has some tips to…

Why Is It So Hard to Sell Sponsorship?

Recipe for Successful Sponsorship Acquisition Insights from Nonprofit Industry Survey Understand what Sponsorship is and isn’t How to Work with Busy Prospects Sponsors are Flooded with Proposals, yours must be on Target Skilled Selling makes a Huge Difference A Campaign is the Best way to Sell Sponsorship North American Sponsorship Continues to Grow Why is it growing? How can you…

eBook-How to Win Sponsors for Your Event (and Bring Them Back Every Year)

How to Win Sponsors for Your Event (and Bring Them Back Every Year)

This post was originally published on the Eventbrite blog. Read the original post here. Sponsorship can mean the difference between turning a profit – or a financial disaster. Imagine you didn’t win over the sponsors you needed for your festival or event, so you’re left footing the bill for items your sponsors would have covered. You’re then forced to provide…

Eventbrite Interview

The Sponsorship Guy’s Secrets to Success – Eventbrite Interview

This post was originally published on the Eventbrite blog. Read the original post here. Sponsorship is a multi-billion dollar industry, with an annual growth rate that has surpassed advertising and other forms of marketing. Yet this steady growth rate doesn’t mean it’s easy to find sponsors for your event. If anything, it’s harder than ever to secure them! In fact,…

Larry Weil, The Sponsorship Guy - African Woman, African Muzik Magazine

I told them no 5x. Then I did my homework…

With 20 years in the sponsorship business I like to think I can separate the winners and losers quickly. Efficiency has become a necessity because I get approached by hundreds of properties each month. So when I was contacted by The Second Annual African Muzik Magazine awards my first reaction was: I don’t know anything about this channel, how can…

Larry Weil, The Sponsorship Guy - Crowd of Business People at Trade Show Booth

4 Event Technologies Transforming Sponsorship

This post was originally published on the Eventbrite blog. Read the original post here. Event sponsorship used to be simple. Event creators identified generic forms of exposure – like ticket giveaways, trade show booths, and logo placements – and sold them to brands. But if you still rely on this technique, you won’t win brands over. Today’s sponsors have access…

Larry Weil, The Sponsorship Guy - Business Team with hands in the middle like a sports team

Set Client Expectations or Pay the Price

We are a couple of months into the project and I am running into an unforeseen roadblock – client expectations.

A Template for Groundbreaking Deals

A Template for Groundbreaking Deals

When a sponsorship deal is big enough to make the mainstream news it is truly groundbreaking. We haven’t seen this much buzz in quite a while, but while the news media, sports talk radio, and the advertising world are focused on the impact of beer on campus the sponsorship world sees a new gold rush. First, it isn’t really a deal…

Larry Weil, The Sponsorship Guy - Man tearing paper in half

Preparing to Get a Sponsor: Rule #1 Sponsors are Not Investors

Sponsors are risk averse. That’s right. They must know that a property or partnership can deliver what they say. I get inquiries every week from well-meaning individuals with underdeveloped concepts. It could be a concert series, a festival, a race team. They all have one thing in common: as soon as they get sponsorship money they will start putting their…

The Sponsorship Guy Blog Who Killed Authenticity?

Who Killed Authenticity?

Creative types spend large amounts of time trying to dig into brands searching for the “authentic” essence and finding the exact image, quote, music, color palette or story that evokes a feeling that something is real. We see and hear the word authentic attached to “experience”, “taste” and even “replica”. Our perception that something is or isn’t authentic can evoke…

The Sponsorship Guy Blog Submitting Sponsorship Proposals is Just Like Tinder (but without the good parts)

7 Ways Submitting Sponsorship Proposals is Just Like Tinder (But Without the Good Parts)

You busted your hump to put together a great proposal. You checked out your prospect on their website, set up a Google alert, researched key people on LinkedIn. You sent it. Nothing, Nada, Crickets…  For those of you who don’t know how Tinder works or even what it is, here is the short version. For those of you who do,…