Sponsorship Blog - ARCHIVE

There are many advantages to sponsoring a food centered or food driven event because food has a way of connecting people in ways that even music and sports cannot. These partnerships present unique opportunities that lead to major results. Benefit #1 | Food event attendees actually want to be educated. Sponsors often spend a lot of time trying to figure…

This post was originally published on the Eventbrite blog. Read the original post here.  Are you connecting with sponsors at the right time of year? Because when it comes to creating sustainable relationships, timing is key. With over two decades of experience and over 4,000 brand and industry contacts, President of The Sponsorship Guy™ Larry Weil has some tips to…

This post was originally published on the Eventbrite blog. Read the original post here. Sponsorship can mean the difference between turning a profit – or a financial disaster. Imagine you didn’t win over the sponsors you needed for your festival or event, so you’re left footing the bill for items your sponsors would have covered. You’re then forced to provide…

This post was originally published on the Eventbrite blog. Sponsorship is a multi-billion dollar industry, with an annual growth rate that has surpassed advertising and other forms of marketing. Yet this steady growth rate doesn’t mean it’s easy to find sponsors for your event. If anything, it’s harder than ever to secure them! In fact, a recent ESP survey found…

With 20 years in the sponsorship business I like to think I can separate the winners and losers quickly. Efficiency has become a necessity because I get approached by hundreds of properties each month. So when I was contacted by The Second Annual African Muzik Magazine awards my first reaction was: I don’t know anything about this channel, how can…

This post was originally published on the Eventbrite blog. Read the original post here. Event sponsorship used to be simple. Event creators identified generic forms of exposure – like ticket giveaways, trade show booths, and logo placements – and sold them to brands. But if you still rely on this technique, you won’t win brands over. Today’s sponsors have access…

We are a couple of months into the project and I am running into an unforeseen roadblock – client expectations.

When a sponsorship deal is big enough to make the mainstream news it is truly groundbreaking. We haven’t seen this much buzz in quite a while, but while the news media, sports talk radio, and the advertising world are focused on the impact of beer on campus the sponsorship world sees a new gold rush. First, it isn’t really a deal…

Sponsors are risk averse. That’s right. They must know that a property or partnership can deliver what they say. I get inquiries every week from well-meaning individuals with underdeveloped concepts. It could be a concert series, a festival, a race team. They all have one thing in common: as soon as they get sponsorship money they will start putting their…

Creative types spend large amounts of time trying to dig into brands searching for the “authentic” essence and finding the exact image, quote, music, color palette or story that evokes a feeling that something is real. We see and hear the word authentic attached to “experience”, “taste” and even “replica”. Our perception that something is or isn’t authentic can evoke…

You busted your hump to put together a great proposal. You checked out your prospect on their website, set up a Google alert, researched key people on LinkedIn. You sent it. Nothing, Nada, Crickets…  For those of you who don’t know how Tinder works or even what it is, here is the short version. For those of you who do,…