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Your perfect email may never get delivered

Your perfect email may never get delivered.

You have worked hard to craft the perfect message to your potential sponsor. You never hear back. You don’t know why – it could be that they never got it. In that case, your email deliverability needs some work.

Email deliverability is a crucial aspect of email marketing, as it determines the success of your campaigns. It ensures that your emails actually reach the inbox of your intended recipients, instead of being filtered into the spam or junk folder.

According to Yesware, cold emails have an average delivery rate of 75% and the open rate for cold emails is 19% on average. A little math tells us that means only 14.25% of what you send will get opened. Combine that with an average email reply rate of 3%, and you end up with 0.427% or less than one out of 200 getting a response.

Let that sink in: less than one of 200 emails gets a response. You can fix it though! Just make sure that you are adding deliverability best practices to your campaigns.

There are several factors that can affect email deliverability, including:

  • the quality of your email list
  • the content of your emails
  • your sending reputation

The Quality of Your Email List

One of the most important things you can do to improve your email deliverability is to ensure that your email list is of high quality. This means that the email addresses on your list should be accurate, up-to-date, and from individuals who have opted-in to receive your emails. Buying or renting an email list is rarely a good idea, as it will likely result in a high number of bounced and unsubscribed emails, which can hurt your sending reputation.

Even the word “opportunity” can trigger spam filters!

The Content of Your Emails

The content of your emails also plays a big role in email deliverability. Spam filters are designed to detect and flag emails that contain certain keywords and phrases that are commonly associated with spam. To avoid triggering these filters, it’s important to avoid using overly promotional language, including too many exclamation marks and all caps, and to avoid using certain triggering words such as “free” or “guaranteed”. We recently found out that even the word “opportunity” can trigger spam filters!

Your Sending Reputation

Your sending reputation is another key factor in email deliverability. Email service providers use a variety of metrics to determine your sending reputation, including your bounce rate, complaint rate, and engagement rate. A high bounce rate or complaint rate can indicate that your emails are not reaching the intended recipients, or that the recipients do not want to receive your emails. A low engagement rate can indicate that your emails are not interesting or relevant to the recipients.

To maintain a good sending reputation, it’s important to regularly clean and maintain your email list, to segment your list and send targeted content, and to monitor your engagement rate. Additionally, it’s important to use a reputable email service provider that is dedicated to helping you improve your email deliverability.

To sum it all up, email deliverability is critical to the success of your email marketing campaigns. By focusing on maintaining a high-quality email list, creating relevant and engaging content, and building a good sending reputation, you can improve your chances of reaching the inbox of your intended recipients.

Looking for more ways to reach your target audience? Check out these blogs – the knowledge found within may help you get in contact with the right people who will make all the difference in your sponsorship campaign. 

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Why do sponsor prospects keep delaying decisions?

Why do sponsor prospects keep delaying decisions?

In today’s fast-paced business world, time is of the essence. But when it comes to making sponsorship decisions, many companies find themselves taking their time to ensure they’re making the right choice. While this may seem frustrating for those on the other end of the negotiation, it’s important to understand that sponsors are carefully weighing the potential benefits and risks of a partnership before committing.

In this blog post, we’ll explore some of the reasons why a sponsor might take a long time to decide on a sponsorship opportunity and what it means for those seeking sponsorship. 

There are several reasons why event sponsors may delay making a decision, some of which include:

  • Lack of budget: Sponsors may not have the budget to commit to an event at the current time, and may need to wait until they have more funds available.
  • Uncertainty: Sponsors may be uncertain about the potential return on investment for the event, and may want to wait until they have more information before making a decision.
  • Lack of alignment: Sponsors may not feel that their brand or products align with the event, and may want to wait until they find a better fit.
  • Due Diligence: Sponsors may want to conduct more research or due diligence on the event and the organization running it before committing to sponsorship.
  • Competition: Sponsors may be considering multiple events and are trying to decide which one to sponsor.
  • Other Priorities: Sponsors may have other priorities in their business, which they need to attend to before focusing on event sponsorships.

It’s important to remember that sponsors are running a business just like you, and they have their own set of goals and priorities to consider. It’s not a personal rejection when they take a long time to decide on a sponsorship opportunity. From lack of budget to competition and other priorities, there are a variety of reasons why sponsors may delay making a decision. 

By understanding these reasons and the sponsor’s decision-making process, you can better navigate the sponsorship landscape and increase your chances of success. In the end, it’s about finding the right match for both the sponsor and the event. By staying patient and being proactive, you can increase your chances of finding a mutually beneficial sponsorship opportunity.

Are you struggling to secure sponsors for your event or organization? Let a sponsorship expert help you navigate the process. Visit our consultation page to learn more about our hourly consultations and our project-based sponsorship packages. Don’t let the stress of attracting sponsors hold you back, take the first step and schedule a consultation today.