Sponsor Bundle Strategy: Gold, Silver and Bronze are Dead

Sponsorship Package Strategy

The typical sponsor packages usually come in bundles, such as gold, silver, bronze. However, there is an issue with this. It is not customized. People do a lot of business through the internet and they want things that are customized. Similarly, sponsorship packages should be put together more based on customization.

One of the things that I use is called a one sheet and a one sheet is just a one page document that gives a quick overview of what your event is about. There's no point in a sales person giving your presentation on how great the car is because you're just, you have an established interest. And so what you want is kind of a visceral response. You want people to look at it and go, "Wow, that's really interesting. That's our audience. And they know how to connect us". And that's how you start the conversation.