When the Answer Is No Before the Question

When the Answer Is No Before the Question. What Sponsorship Conversations Reveal About Readiness

What Sponsorship Conversations Reveal About Readiness In the world of sponsorship sales, we often talk about the power of partnerships, about creating value, and about finding alignment. But every now and then, you hit a wall before the conversation even begins. Recently, I had one of those moments—and it left me with more questions than…

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Networking to Revenue: How Partnerships become Powerful Growth Tools

Networking to Revenue: How Partnerships become Powerful Growth Tools

In the world of sponsorship and events, networking is the spark—but it’s what happens next that generates the fire. Casual introductions and good conversations are great, but partnerships that drive revenue require strategy, structure, and alignment. If you’re ready to go beyond the handshake and unlock real business value, it’s time to shift from opportunistic…

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Sponsorship Trends: What Brands Want in 2025 (Update)

Sponsorship Trends: What Brands Want in 2025 (Update)

As we move further into 2025, the sponsorship landscape continues to evolve, with brands placing a greater emphasis on authenticity, engagement, and measurable impact. Event organizers who stay ahead of these trends will be best positioned to secure high-value sponsorships and build lasting partnerships. Here’s what brands are prioritizing in 2025—and how you can align…

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How to Attract Sponsors: Crafting an Irresistible Activation Plan

How to Attract Sponsors: Crafting an Irresistible Activation Plan

Securing sponsors isn’t just about pitching a compelling proposal—it’s about delivering a strategic activation plan that aligns with their goals, engages your audience, and provides measurable results. In today’s competitive landscape, sponsors seek meaningful partnerships that enhance their brand visibility and drive real engagement. Here’s how to craft an activation plan that sponsors can’t resist.…

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Event-Driven Growth Deserves Its Own Channel

Event-Driven Growth Deserves Its Own Channel

Events have always been a cornerstone of meaningful engagement, offering a powerful platform for brands to connect with audiences. But often they are treated as an add on to an existing business development channel. Sure, events help drive inbound, awareness and content, but they also can drive their own revenue and develop collaborative partnerships through…

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