How to Attract Sponsors: Crafting an Irresistible Activation Plan

By Larry Weil | February 13, 2025
How to Attract Sponsors: Crafting an Irresistible Activation Plan

Securing sponsors isn’t just about pitching a compelling proposal—it’s about delivering a strategic activation plan that aligns with their goals, engages your audience, and provides measurable results. In today’s competitive landscape, sponsors seek meaningful partnerships that enhance their brand visibility and drive real engagement. Here’s how to craft an activation plan that sponsors can’t resist.…

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Event-Driven Growth Deserves Its Own Channel

By Larry Weil | January 7, 2025
Event-Driven Growth Deserves Its Own Channel

Events have always been a cornerstone of meaningful engagement, offering a powerful platform for brands to connect with audiences. But often they are treated as an add on to an existing business development channel. Sure, events help drive inbound, awareness and content, but they also can drive their own revenue and develop collaborative partnerships through…

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