Veteran Advice and Guidance
Whether you are renewing sponsorship, buying sponsorship, happy or unhappy with your sponsorship or just don’t have the bandwidth to get it done, we can help. Every venue, league, athlete, celebrity or property is represented by experts. Don’t be at a disadvantage.
Let’s face it: in today’s economy every dollar is important. So hiring outside expertise may be viewed as an additional expense. But the reality is that without an expert at the helm, you are likely to make costly mistakes, implement the wrong strategy, at the wrong time in the wrong channel. I’ve heard sponsors and sponsor seekers both tell me that they have had representation that failed to perform and that they are therefore skeptical going forward. To me that’s like having a bad meal at one restaurant and then deciding that you won’t dine out anywhere anymore.
Why Sponsors work with me:
1. You get me. Not a junior associate
2. I fix broken sponsorships
3. I have contacts and resources developed over 20 years
4. People take my calls
5. My research and resources keep you ahead of the trend
6. I find revenue generation and savings opportunities that others miss
7. I am methodical, logical and fast
8. I am committed to your success
If you own a sponsorship, are negotiating a sponsorship or are thinking about a sponsorship ask yourself these two questions:
What is in this deal that isn’t typically in a deal of this type?
What’s not in this deal that is usually in a deal of this type?
If you don’t know the answer to those two questions, call me. I can help.
Representation, research through execution Negotiation and Evaluation Proposal Review Activation strategy and tactics Customer and lead generation Contract management and preparation Supervision, operation and on site event services Account Management Sponsorship Audits. We will work closely with your organization to develop a winning sponsorship strategy. Whether your goal is to acquire, evaluate, refine or even get out of a sponsorship; we have the expertise to ensure that you obtain measurable results that move the needle toward your objectives.
Find a Sponsor:
Our philosophy is rooted in the belief that the creation of a continuous flow sponsorship seekers is a function of research. By the time you read about a new sponsorship in the paper, that prospect is too far down the path to be a realistic opportunity in the short term. Services may include:
- Sponsorship Acquisition
- Plan Proposal creation
- Promotional materials
- Strategies and tactics
- Go to Market Plans
- Messaging that works
- Identification of business issues that open doors
- Prospect identification and prospecting
- Pitch your Sponsorship
- Hospitality plans
- Representation for sales and at events
- Valuation of your property
- Sales Campaign
Actual Client Experience:
A company that was new to sponsorship contacted me because they were nervous about executing an multi-million dollar multi-year agreement with a major sports franchise. They had negotiated it internally and directly with the team. They contacted me and asked me to review the agreement. I reviewed the agreement and believed that they were paying much too much. The terms also didn’t allow them any flexibility or options in the future. They were worried that if they went back to the property that they would lose the deal.
After being retained for one week. We were able to renegotiate the deal for $1 million less, add beneficial terms and still close the deal on time. In addition we locked in terms for renewal, opt out, and make good elements.