Paying too much for sponsorship? Thought you would have better results? We can help.


Whether you are renewing sponsorship, buying sponsorship, happy or unhappy with your sponsorship or just don’t have the bandwidth to get it done, we can help. Every venue, league, athlete, celebrity or property is represented by experts. Don’t be at a disadvantage.

The reality is that without an expert at the helm, you are likely to make costly mistakes, implement the wrong strategy, at the wrong time in the wrong channel. I’ve heard sponsors and sponsor seekers both tell me that they have had representation that failed to perform and that they are therefore skeptical going forward. To me that’s like having a bad meal at one restaurant and then deciding that you won’t dine out anywhere anymore.

Why Sponsors work with me:


1. You get me. Not a junior associate

2. I fix broken sponsorships

3. I have contacts and resources developed over 20 years

4. People take my calls

5. My research and resources keep you ahead of the trend

6. I find revenue generation and savings opportunities that others miss

7. I am methodical, logical and fast

8. I am committed to your success

If you own a sponsorship, are negotiating a sponsorship or are thinking about a sponsorship ask yourself these two questions:

What is in this deal that isn’t typically in a deal of this type?

What’s not in this deal that is usually in a deal of this type?

If you don’t know the answer to those two questions, call me. I can help.

Sponsor Services:

Representation, research through execution Negotiation and Evaluation Proposal Review Activation strategy and tactics Customer and lead generation Contract management and preparation Supervision, operation and on site event services Account Management Sponsorship Audits. We will work closely with your organization to develop a winning sponsorship strategy. Whether your goal is to acquire, evaluate, refine or even get out of a sponsorship; we have the expertise to ensure that you obtain measurable results that move the needle toward your objectives.

Find a Sponsor:

Our philosophy is rooted in the belief that the creation of a continuous flow sponsorship seekers is a function of research. By the time you read about a new sponsorship in the paper, that prospect is too far down the path to be a realistic opportunity in the short term. Services may include:

  • Sponsorship Acquisition
  • Plan Proposal creation
  • Promotional materials
  • Strategies and tactics
  • Go to Market Plans
  • Messaging that works
  • Identification of business issues that open doors
  • Prospect identification and prospecting
  • Pitch your Sponsorship
  • Hospitality plans
  • Representation for sales and at events
  • Valuation of your property
  • Sales Campaign

Actual Client Experience:

A company that was new to sponsorship contacted me because they were nervous about executing an multi-million dollar multi-year agreement with a major sports franchise. They had negotiated it internally and directly with the team. They contacted me and asked me to review the agreement. I reviewed the agreement and believed that they were paying much too much. The terms also didn’t allow them any flexibility or options in the future. They were worried that if they went back to the property that they would lose the deal.


After being retained for one week. We were able to renegotiate the deal for $1 million less, add beneficial terms and still close the deal on time. In addition we locked in terms for renewal, opt out, and make good elements.



How to Overcome Six Fundamental Obstacles to Selling Sponsorship


It wasn’t that long ago that Sponsorship was pretty straightforward. Lots of companies were enamored with the opportunity to link their brand to a team, property or venue. Call it the “halo effect”, affinity or just the popularity of sports, celebrity, music, or cause. Plenty of free spending brands wanted to latch on for the

Why would I share these secrets? Two Tools You Must Have


Many of us have heard the expression that a carpenter is only as good as his (or her) tools. The application to any kind of sales, but especially sponsorship sales is pretty obvious. But you can’t talk about tools without talking about mastery. I recently had a conversation with someone who I consider to be

Moving the Needle – Quality and Quantity required


Lots of properties contact me to tell me about what a great match they are for one of my clients. They have spent a lot of time rationalizing. Very often they are trying to make something fit because it meets their needs not the sponsor’s. So they twist and mush until they think they have

Preparing to get a sponsor. Rule #1 Sponsors are not investors


Sponsors are risk averse. That’s right. They must know that a property or partnership can deliver what they say. I get inquiries every week from well-meaning individuals with underdeveloped concepts. It could be a concert series, a festival, a race team. They all have one thing in common: as soon as they get sponsorship money

Our Brands


About Larry Weil

Sponsorship engagement strategist and customer acquisition specialist for some of the nation’s most recognized consumer brands, B to B companies, sports, event, and entertainment properties Larry’s insights, experience and resources gives his clients and partners a tremendous advantage in decision making, negotiations, analysis and speed to market. We win against giant agencies who sell you with their top people and then have the work done by junior associates. His areas of expertise include: sponsorship selection, management, optimization, and turnaround. His accomplishments in sponsorship negotiation, consumer activation, naming rights, venue sponsorship, B to B and B to C campaigns, web based customer acquisition including Facebook and Linked In campaigns are well documented. Larry is an expert in utilizing sponsorship to leverage existing investments in broadcast, print media and direct mail. As CMO and SVP of Branded Retail Energy, Larry led the creation and implementation of an entirely new sponsorship category partnering with major Universities, Rights Holders and other stakeholders, creating new revenue streams for both the provider and the universities.
Client roster has included Six Flags, Starbucks, Procter & Gamble, Capital One, Ameriquest, Amigo Energy, Grapevine, Texas CVB, and Women On Course. He is perhaps best known for providing insights that have led to groundbreaking partnerships, activation planning, lead generation, and customer acquisition tactics. Larry has managed negotiations and activation for MLB, NFL, NBA, MLS, NASCAR, NHRA and NCAA sponsorships. His experience at every level of sponsorship up to and including the Super Bowl and World Series has delivered exceptional value in revenue, cost per customer acquisition, lead generation and brand recognition for sponsors. Larry holds both a MBA from the University of Texas at San Antonio and a BSBA, (Cum Laude) from The University of Texas at Dallas.



PHONE: 214-799-0051

We are open between 9:00 AM and 5:00 PM Monday through Friday CST

Your Name (required)

Your Email (required)


Your Message