Are you stuck?

Are you waiting for a clear path? This is an exceptionally unpredictable time to chart a path forward and it presents unique challenges. Things on some levels are at a full stop. On another level change is faster than ever. If you wait, digital will pass you by. It will most certainly be a permanent and significant piece of your event outreach even after destination events return.

We have put in the hard work to help you make the pivot and are applying all our best practices and new learning to the new world order. We will help you design the short-term approach and keep you nimble so you can adjust quickly to the unknowns ahead.

Here are some of the key services we provide: 

  • Increasing Sponsorship Revenue
  • How to win sponsorship vs. larger competitors with more resources
  • Successful Sponsorship Prospecting & Sponsorship Marketing
  • Sponsorship Pricing and Valuation
  • Creating new sponsorship assets and increasing the value of existing assets
  • Creating a Sponsorship Value Proposition to break through with prospects
  • Best Practices in Sponsorship

Putting on a conference or event?

A one-hour phone consultation with Larry or another senior member of our sponsorship agency staff can save you thousands of dollars in wasted hours and effort.

How it works:

  1. Request | Using the form below, send us information about your property to schedule a phone consultation
  2. Confirm Appt | We will confirm a time and date via email. Once payment is confirmed we will lock in your call
  3. Additional Info | We may request additional information that we will review in advance of the call
  4. We Have the Call | Be prepared to take a lot of notes because we move fast and cover a lot of ground

We can usually schedule your call within 24 to 48 hours so you can get back to making money.

Fees: $275 per hour

Let's Get Started!

In order to prioritize our requests we use the quality and amount of information you provide below to rank your inquiry. By taking the time to provide us with a solid overview we are much more likely to respond quickly. We do not respond to “call me” requests.


I would like to recommend Larry, The Sponsorship Guy for his telephone consulting business. I walked in to the phone calls with a lot of questions, and Larry was well prepared to provide the needed guidance and correct answers. In just three, 30 minute sessions I walked away with a solid understanding of what it means to be a sponsorship sales guy and how to build a successful and sustainable sponsorship agency."

- Don Woodhouse

"Larry was able to grasp and thoroughly understand our unique marketing and educational challenge in the green and sustainable space and translate that into terms that potential partners could relate to. Most importantly that while Larry provided invaluable strategic sponsorship marketing, he understood that conversion and actual results matter above all else."

- GP Manalac | EVP, Just Green

"Whatever you charge for your consultations, I'm sure it isn't enough... I told my wife I felt as if I'd listened in on an elite introductory seminar in the planning and conducting of corporate sponsorship campaigns. The privilege was mine."

- Glen Serra | Serra Associates

"Larry has a great understanding of the sports and entertainment marketplace and excels at structuring sponsor relationships so that both parties truly benefit from the partnership."

- Rob Vogel | Founder & Managing Principal, JS Partners

"Larry is always on top of his game. Whether pitching a multi-million dollar deal to name a stadium or simply assisting a friend with a small marketing solution, you can always turn to Larry for a concrete answer with the knowledge he has your interests first & foremost."

- Andrew Pudduck | Vice President of Marketing for The Americas, HTC

"Larry is an invaluable resource. His insight and ability to quickly ascertain areas of improvement and provide solutions make his professional services an investment that has a guaranteed return."

- Stephanie Nakano | Executive Producer

"During his virtual presentation to the Association of Fundraising Professionals, Larry shared enlightening tips and how to's on how to use digital marketing to raise sponsorship revenue. TheSponsorshipGuy rocks!"

- Anne Robillard | Member of the Association of Fundraising Professionals, Fort Worth Chapter

"I have had the pleasure to work with Larry and his sponsorship agency on several occasions with different properties and every time I have found Larry to be creative, resourceful and a forward thinker who manages to negotiate the best possible partnership for his client/company and deliver results. All the while maintaining very positive relationships with the property and staff."

- Sergio del Prado | VP Corporate Partnerships, San Diego Padres

"While Larry was at Passage Events, we worked together on the activation of the Ameriquest Mortgage Company NFL Sponsorship. I look forward to having the opportunity to working with Larry and his sponsorship agency again very soon on future project."

- Todd L. Kline | Corporate Marketing, Players Inc.

"I have worked with Larry for a number of years on various projects but none larger than the naming rights to the Ballpark in Arlington in 2003. Larry is a very bright, diligent sponsorship sales executive and his creativity and business acumen was key to building a great partnership. Larry knows how to manage brands, create value for sponsors, and create great activation."

- Brad Alberts | Executive Vice President & Chief Revenue Officer, Dallas Stars

"Larry’s extensive experience in sports and event marketing coupled with his creativity and knowledge of various business sectors make him an invaluable asset. His focus on unique partnerships and delivering against the bottom line keep his services in high demand."

- Michael Gandler | President, Major League Revenue

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